Introduction
Instagram’s influence on our society is undeniable. Its visual nature has fundamentally changed how we communicate and keep in touch with each other, even to the point that some of us now organize our entire lives around creating content for Instagram—and we’re definitely not judging we’re doing that too!
It’s only fitting, then, that Instagram itself would also be a trendsetter. As a hub for a new culture and thought leadership, Instagram has spawned more trends than you can imagine—and more are coming every day. Here are a few exciting instagram trends to keep an eye on in 2023 and 2024:
The Demand for Instagram Shopping Is on the Rise
- Influencers are all the rage on Instagram, and it’s no wonder. The platform has been a veritable goldmine for people looking to monetize their social media presence, and there’s no sign of slowing down.
- Instagram Stories have changed how we see the world around us—and how we interact with brands. We’re now more likely to engage in conversations with brands (and each other) about products or services than ever before, because of this feature.
- Instagram Reels allow users to create mini-movies out of their favorite content from across the platform. For example, you might create an “Insta Movie” that includes your best-performing posts from last month that were also featured in your feed or account gallery.
Creators Will Have More Ways to Make Money on Instagram
With the rise of brands and influencers on Instagram, you can expect to see more opportunities for creators to make money from their content.
In addition to sponsorship deals and product placement (which are already very common), there will be more ways for creators to sell products through Instagram. Some brands may even create shopping channels within the app or encourage users to use third-party apps like Swagbucks or Earny.
Wednesday is the best day to post on Instagram – if you want high engagement rates.
You can also expect more opportunities for online courses, eBooks, and webinars that teach creators how they can grow their businesses through social media marketing.
Micro-Influencers on Instagram are on the rise
Micro-Influencers: These are people with small follower counts on social media but who can be more effective than celebrities. On Instagram, micro-influencers have an average of 1,500 followers and can appear to have even fewer because of how Instagram displays its posts. The fact that these individuals have smaller followings means they’re more likely to engage with their followers—and respond to comments and questions with genuine responses. Additionally, they’re more likely to create content relevant to their audience since they know them intimately (e.g., the type of content they like).
All in all, there’s no doubt that micro-influencers are here to stay if you’re looking for new ways to reach your target audience or build brand awareness!
The popularity of Live Streaming Keeps Growing on Instagram
Live streaming is becoming more and more popular on Instagram. It’s a great way to show your personality and connect with your audience while also showing off your product in action. In addition, live videos automatically get a boost from the algorithm when they are posted, so you can reach even more people than you might have otherwise!
If you’re looking to try out a live video for yourself, here are some tips for making sure it goes well:
- Make sure that the lighting is good before starting the stream (and even during). You want viewers who watch your video to be able to see what’s going on clearly. This will help them feel engaged with what you’re saying or doing at the moment instead of being distracted by poor lighting conditions!
- Have something interesting planned out beforehand so that once someone starts watching they won’t get bored easily! You want them to come back again next time because they enjoyed what happened last time around too much.
Instagram Followers Want to Communicate via Direct Messages
Instagram Direct Messages is a great way to communicate with followers, customers, potential customers, and partners.
Instagram Direct Messages are a great way to communicate with your followers on Instagram. You can send them messages about the latest posts or how you’re going to help them out in the future. This is also a good way for you to let them know about contests you’re running or give them exclusive discounts on products.
Instagram Direct Messages allow you to easily communicate with your customers (or potential customers) who follow an account that sells products or services of some kind (like an e-commerce store). You can also use this feature if multiple people are working together on one account and they need daily updates so they know what type of post would work best during certain times each day based on engagement levels from previous posts made within previous days/weeks/months/years beforehand etcetera etcetera…
Instagram Guides Are a beautiful thing
Let’s be real: no one really has time to read through an entire blog post. And that’s exactly why Instagram guides are so great. They take all the information you want to share and condense it into an easy-to-understand infographic or video, making your content more accessible than ever before. Plus, the visual format makes it much easier for people to retain what they’re learning and apply it in their lives.
The good news is that creating guides is also easier than ever before—you can use free tools like Canva to make them look professional! Just remember that if your goal is to build brand awareness, make sure people can find your guide on Google when searching for relevant terms—like “how do I get rid of cat hair” or “how do I display my collection of Pokémon cards.”
Use of Instagram Stories and Reels Will Rise
Instagram Stories and Reels are a great way to connect with your audience. You can show them behind-the-scenes content, share how you create your product, or even offer an exclusive sneak peek into new products.
Instagram Stories and Reels are also the perfect places to promote your brand and products. You can easily put together short videos that highlight a key feature or design element of your product and pair it with an influencer’s post promoting it on their own story.
Instagram Stories and Reels are also a great way to share exclusive content with influencers who have large followings but don’t mention you often in their posts—or even at all! For example: Say I have an influencer with 100K followers, who doesn’t mention me too much in her posts but does talk about fashion often; if I can get her to do a quick video talking about my latest piece of jewelry using my hashtags (#fashionblogger # jewelry), then more people will see my product than if we just linked our pages together on Facebook or Twitter.
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Cause Marketing on Instagram will become more popular
Cause marketing is when a company or brand partners with a non-profit to support its cause. This can take many forms, but the key is that the focus is on the charity and not on selling products or services.
This kind of content has been growing in popularity over the past few years as social media networks have made it easier for companies to work with charities, and consumers have become more interested in supporting causes they care about.
For example, one brand might donate some of its proceeds from sales of an item to a charity while another might host an event that benefits local organizations helping children affected by cancer.
There are many ways to get involved with cause marketing on Instagram—you just need creativity! If you’re struggling with ideas, check out these examples:
More brands on Instagram will Create Branded AR Filters
Video Source: Gowaaa
Instagram is planning to launch AR filters for brands, allowing them to create their own branded filters. This will be a major opportunity for brands to engage with their audiences in new ways and boost engagement rates even further.
According to Instagram’s head of product management James Quarles:
“We think that this is going to be a great way for people to connect with your brand and interact with it in a new way. We look forward to seeing what the creative community does with it.”
The Growth of Instagram Ads Is Continuing
A steady rise in ad revenue is because Instagram ads are more effective than other social media platforms, and they’re also affordable and targeted. Additionally, they’re more measurable than other social marketing tactics like PPC or email marketing campaigns.
The reason these platforms have been so successful is that they offer advertisers a vast amount of information about their customers’ interests, which allows them to deliver highly personalized campaigns that are effective at driving sales conversions (or whatever your goal may be).
Brands and businesses must adapt to these trends to stay ahead
As we’ve discussed, Instagram is a social media platform that’s here to stay. It’s also the most popular social media platform in the world and is growing in popularity every year. So if you want to be successful on Instagram—and be ahead of the game—you need to adapt your strategy to meet these trends:
- Use Instagram Stories more often than not
- Create content for all audiences, not just millennials
- Use visual storytelling to connect with viewers
And Therefore…
Instagram has changed and grown a lot in the past few years. There are now more than 1 billion active monthly users on the platform, and they’re interacting with brands more than ever before. As marketers, we need to stay on top of these trends if we want our content to stand out from the crowd. If you’re not keeping up with Instagram’s changes, your brand could end up looking outdated or irrelevant—which would be a real shame! To help you stay in touch with what users expect from today’s social media marketers, we’ve rounded up 10 key instgram trends that you should know about as soon as possible.
