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Why Authenticity Is Key to Successful Social Media Marketing

Let’s face it, social media is a pretty big deal these days. But with every man and his dog trying to make their mark, it can be tough to stand out. 

So how do you stand out? 

The answer: Authenticity.

Okay, let us take a slightly different approach here. It’s time to talk about the harsh reality of what can happen when you’re not authentic on social media.

If you’re not true to your brand’s voice, values, and personality, you risk losing your identity and all your social media marketing efforts. Your audience will notice if you’re trying to be something you’re not, and they’ll quickly lose trust and interest in your brand.

Think about it, would you want to follow a brand that doesn’t seem genuine? One that’s trying too hard to fit in with the latest trends and fads? Of course not.

But it’s not just about losing followers, it’s about losing your brand’s voice altogether. When you’re not authentic, you’re giving up control of your brand’s narrative. You’re letting other people define who you are and what you stand for.

We’re not talking about just being “real” here. Authenticity is about staying true to your brand’s voice, values, and personality. It’s like a fingerprint – unique and unmistakable.

Because remember, authenticity isn’t just a buzzword, it’s the key to social media marketing success.

So, grab your coffee, sit back, and get ready to discover the power of authenticity in social media marketing. We’ll show you how it can help you build strong relationships with your audience, boost engagement, and stand out in a crowded market.

And don’t worry, we’ve got some tips and tricks up our sleeve to help you maintain authenticity in your social media strategy. So, let’s get this party started!

Let’s Look At Some Brands That Got Benefited From Staying Authentic

  • udaan

udaan’s decision to launch a social media strategy that focuses on humanizing its brand by featuring actual shopkeepers is a great example of the importance of authenticity in social media marketing.

By showcasing real people and their stories, udaan.com is demonstrating its authenticity and building trust with its audience. They are showcasing their brand genuinely and transparently, which can help to establish a deeper connection with their audience.

Through this approach, udaan is also setting itself apart from the competition. In an age where social media is crowded with businesses vying for attention, an authentic and humanized approach can help to capture the attention of potential customers who are looking for a more personal and relatable experience.

Moreover, this approach has boosted its engagement with the audience. Authenticity is known to elicit a response from the audience, and by featuring real people and their stories, Udaan.com has received more likes, comments, and shares, leading to increased engagement.

  • Airbnb 

In 2013, Airbnb faced a crisis when a host had their home vandalized by guests. The incident received widespread media coverage and raised concerns about safety and security on the Airbnb platform. In response, Airbnb launched a social media campaign called “We Are Here” to address these concerns and rebuild trust with its users.

The campaign featured actual Airbnb hosts and their personal stories, highlighting the community aspect of the platform and emphasizing that the vast majority of Airbnb experiences were positive. The hosts shared photos of themselves and their homes and talked about why they enjoyed hosting and meeting new people through the platform.

The campaign was a success and helped Airbnb rebuild trust with its users. By using real hosts and their authentic stories, the campaign showed that Airbnb was committed to being transparent and addressing user concerns. The company also took concrete steps to improve safety and security on the platform, including implementing a $1 million Host Guarantee and providing 24/7 customer support.

As a result of the campaign, Airbnb saw a significant increase in user engagement and positive sentiment toward the brand. The company also saw an increase in bookings and revenue. By being authentic and transparent in its social media campaigns, Airbnb was able to address a crisis and build trust with its users, ultimately helping to drive business success.

Now Let’s Break It Down To Make It Easier To Understand The Importance Of Authenticity In Social Media Marketing:

  • Builds Trust

Building trust is crucial for any business, and it starts with being authentic. When your brand is authentic, you show your audience that you’re a real, relatable, and trustworthy entity. This helps to establish a strong foundation for building long-term relationships with your audience. Trust is the backbone of any successful social media marketing campaign. Without it, your audience will not engage with your brand and may turn to competitors who they deem more authentic.


  • Sets You Apart

In today’s digital age, there’s no shortage of brands competing for attention on social media. However, authenticity can set you apart from the competition. When you’re true to your brand identity, you can differentiate yourself from the crowd and attract the right kind of attention. This is especially important if you’re operating in a crowded niche where it’s easy to blend in with the crowd.

  • Boosts Engagement

Authenticity can lead to increased engagement with your audience. When your content is authentic, it’s more likely to resonate with your audience and elicit a response. This can lead to increased likes, shares, and comments, which can help your content reach a wider audience. Engagement is a key performance indicator for social media marketing success, and authenticity can be the catalyst that drives engagement for your brand.


  • Maintains Consistency

Consistency is crucial for any brand, and authenticity is key to maintaining consistency across all your social media channels. By staying true to your brand identity, you create a cohesive and recognizable brand image that your audience can trust and rely on. Maintaining consistency across all channels helps to build trust with your audience and reinforces your brand’s identity.

  • Establishes Authority

Authenticity can help establish your brand as an authority in your niche. By sharing authentic, valuable, and insightful content, you can position yourself as a thought leader and gain the trust and respect of your audience. Establishing authority is important for building trust and credibility with your audience, which can lead to increased engagement and brand loyalty.

  • Enhances Brand Loyalty

Authenticity is key to building and maintaining brand loyalty. When your audience feels a genuine connection with your brand, they’re more likely to become loyal advocates and spread the word about your brand to others. Authenticity can foster a sense of community around your brand, which can lead to increased customer retention and brand loyalty.

And Therefore…

It’s Time To Get Authentic!

A social media marketing company, like Buffalo Soldiers, with its social media marketing services in India can work in several ways to ensure authenticity in its client’s social media marketing efforts. Here are a few ways:

  • Define Brand Voice And Values

A social media marketing agency in India can help clients create their brand voice and values, which can then be used to steer all social media material. This ensures that all content is consistent with the brand’s personality and values, helping to build authenticity.

  • Monitor Customer Feedback

By monitoring customer feedback on social media channels, a social media marketing company can identify any issues or concerns that customers are expressing. They can then work with their client to address these concerns transparently and sincerely.

  • Use User-Generated Content

As we mentioned earlier, user-generated content can be a powerful tool for building authenticity. A social media marketing company can encourage customers to share their experiences with the brand and then feature this content on the client’s social media channels.

  • Monitoring Feedback And Responding Appropriately

A social media marketing agency in India can help a brand monitor feedback on social media channels and respond appropriately. By addressing concerns and answering questions transparently and authentically, they can build trust with the brand’s audience and create a positive brand image.

  • Conducting Regular Audits

They can further conduct regular audits of a brand’s social media presence to ensure that all content is consistent with the brand’s voice and values. This includes reviewing past content, identifying any areas of improvement, and making adjustments as needed to ensure that the brand is perceived as authentic by its audience.

#ProTip: It’s time to show the world your brand, THE REAL, AUTHENTIC YOU! And we know how it’s done. Contact Buffalo Soldiers, a social media marketing agency in India, that can help you reach new levels.

Author avatar
Aarushi Mishra
Aarushi with two A’s in her name. She likes waiting for parties to go from ‘Despacito’ to ‘Teri Ankhya ka yo Kajal’. In addition to being a social media madhumakkhi, she dances, directs, acts, teaches and travels as well.