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What is Social Media Marketing, and Why is it Important for Your Business?


Marketers have been using social media marketing to reach their consumers for a long time now. But, with the influx of content on the internet, it’s become more important than ever. 

With the rise of online shopping and e-commerce, people spend more time on social media platforms such as Instagram, Facebook, and Twitter than they used to. It’s no longer enough for marketers to simply set up an account for their business or brand and expect customers to come looking for them; instead, brands need to actively engage with users who may be interested in what they have to offer!

What Is Social Media Marketing?

Social media marketing is the process of using social media platforms to promote a product or service. This could be for an e-commerce store, a brick-and-mortar store, or any other type of business that wishes to interact with customers. Some of the most popular social media sites are Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

You can use these websites by yourself to interact with people in your community, or you can use them by yourself as a business owner to market yourself or your business.

Social media marketing is a great way to reach out to your target audience and get them interested in what you have to offer. The first step is choosing which platforms (or channels) you want to use. 

With so many options at your disposal, it may be challenging at first to figure out which one is best for your business. You should evaluate each platform before deciding which ones are worth investing time or money in.

Also Check: How B2B Social Media Marketing Can Benefit Your Brand?

Benefits of Social Media Marketing

benefits of social media marketing

Social media marketing is a fantastic way for your business to gain exposure, build a strong brand reputation, and increase sales.

So what are the benefits of hiring a social media marketing company in India? Here are just some of them:

  • Increased brand awareness – You can create or enhance your company’s image and reputation by targeting potential customers through content sharing on social platforms.
  • Drive Thought Leadership – You may be wondering, “What exactly is thought leadership?” – thought leadership is the art of creating content that is informative and helpful to others. This can include blog posts, videos, and podcasts. When you are creating thought-provoking content, you are also driving traffic back to your brand website that helps generate leads for your business. Your followers will help spread the word about what you have to offer by sharing it on social media platforms.
  • Increased customer loyalty – You can offer special deals or promotions only available through social media channels to attract more customers. For example, you could offer free shipping for all orders above $50 if someone shares your post with friends. Or maybe you could offer free products if someone follows you on Twitter or Facebook.
  • Increased customer retention – Social media offers many opportunities to connect with customers in a way that other channels cannot match. This makes it an effective tool for increasing customer retention rates over time because it provides an easy way to keep up-to-date with what they’re doing without having any direct contact (which may make them uncomfortable).

How to Get Started with Social Media Marketing

Now that we’ve defined what social media marketing company in India does, and how it works, let’s talk about how you can get started.

When choosing a platform to build your brand on, think about the audience you’re trying to reach. What are their interests? Who are they following? Where do they spend time online? Once you know this, you can decide which platforms make sense for your business.

  • Establish goals and objectives

The first step in creating a content plan is establishing goals and objectives for the next month or quarter. These don’t need to be complicated; just write down some basic ideas of what success looks like by the end of each period (ex: “I want more people following me on Twitter than I had before”). This helps keep things simple while also giving direction for what needs to be done for those results to happen.

  • Create a content plan

Once you’ve established your goals and objectives, it’s time to create a content plan! Ideate what types of posts will help attract engagement with each audience segment (those who follow us on Facebook v/s Instagram) so that we’re consistently creating quality content.

  • Create a social media calendar 

Now that we know when our posts will go live based on our strategy and budgeting needs – and after we’ve created an editorial calendar – it’s time to organize them all into one place! This ensures everything gets posted accordingly – without falling behind or making mistakes.

  • Create a Social Media Strategy 

Next up is developing an overall strategy around how we’ll use these channels within our all-around marketing efforts over time (i.e. email newsletters vs blog posts). This process typically involves understanding where potential customers hang out online most often so that we can create strategies that reach them directly through those channels instead of wasting money elsewhere. 

Objectives For Social Media Marketing

social media marketing objectives

  • Generate & Nurture Leads

Social media is an excellent way to generate leads. If you want to learn how this is done, keep reading.

There are a few different ways that social media can help your business generate leads, including:

  • Search Engine Optimization (SEO): Social media posts rank well on search engines like Google if optimized for keywords and if they get shared by other users in their network. This will increase visibility for your business, and drive traffic back to your website.
  • Direct Connections: The people who interact with your posts are likely interested in what you have to offer or may already be customers of yours, which means that they’re potential prospects for sales or sign-ups as well!

The goal of nurturing leads is to get them to become customers and then loyal customers who will be advocates for your brand. They’ll tell their friends about you and refer people they know who require what you have to offer. They’ll even give up some personal information so you can contact them directly with relevant content and offers.

Recommended Reading: What Are The Different Styles Of Brand Marketing Strategies?

  • Implement Social Listening

Social listening tools can be used to monitor your brand, your competitors’ brands, and even the industry you are in. You can monitor both positive and negative conversations about your company or product. Use this information to understand what the customer needs and wants from you to improve their experience with your business.

A creative agency in India would use social media listening tools such as Twitter Ads, Facebook Ads Manager, Google Analytics Search Query Reports, Instagram Insights for Businesses (for Instagram only), or YouTube Analytics when setting up campaigns on these platforms. This will allow you to see which keywords people use when searching for products like yours, so they become easier targets for advertising campaigns that will lead them back towards buying something from your company instead of someone else’s!

  • Partake in Moment Marketing

Moment marketing is a type of social media marketing that uses the most important moments of your business to connect with your target audience. You can engage with your customers when experiencing one of these moments and show them how you can be helpful.

Here are some examples of moment marketing:

  • When someone posts a picture on Instagram, you can comment on the photo and ask them if they want help with their next project. If they reply yes, then you could offer to send them a free sample or discount code for a new product line in exchange for their feedback on how it works for them.
  • When someone has just started using your product or service, reach out to congratulate them on their purchase and ask if there’s anything else we can do to ensure they have an excellent experience using our product/service.
  • When someone mentions having trouble understanding something about our products/services (ease-of-use), let’s find ways to improve it so that more people can easily use our products/services without frustration or confusion!
  • Measure Marketing Efforts

To ensure your social media marketing efforts are successful, you’ll want to measure their success. This means determining what you want to achieve with social media and tracking how well your goals get met.

Measurement is a vital part of any marketing effort because it allows you to determine whether or not a particular campaign or tactic is working. You can modify your strategy accordingly if it isn’t working as planned.

Here are some things that you can do:

  • Measure the number of users across all networks (Facebook, Twitter, and Google+) who engage in conversations about your brand or company related to the specific campaign or product launch
  • Track sales figures from each network after each campaign has launched

And therefore…

Social media marketing is a great way to connect with your customers and potential customers. It can help you reach people who would otherwise be difficult to reach via traditional marketing methods. If you aren’t using social media in your business, now is the time!

You also don’t have to look any further – as, at Buffalo Soldiers, we have a team of experts to know how to get the job done. We are a an award-winning full-service creative agency in India. Reach out to us, and avail free consultancy as we help you come up with a marketing plan curated for your brand’s needs.

Author avatar
Aarushi Mishra
Aarushi with two A’s in her name. She likes waiting for parties to go from ‘Despacito’ to ‘Teri Ankhya ka yo Kajal’. In addition to being a social media madhumakkhi, she dances, directs, acts, teaches and travels as well.