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IPL Ads and how to make your Brand Campaign hit a Six!

The stadiums are buzzing, the jerseys are pressed, and cricket fans across India are glued to their screens. As a brand, this presents a golden opportunity to reach a massive, engaged audience. But with countless advertisers vying for attention, how can you make your IPL ads stand out from the crowd? Programmatic advertising might be your solution!

At Buffalo Soldiers, we do know a thing or two about digital dominance. That’s why we’ve leAD, our revolutionary service. But even the best programmatic advertising (yes, we’re a little biased) needs a strategic edge during the IPL frenzy.

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So, sit back and relax with a popcorn tub as we reveal our top 5 ways to boost your IPL ads strategy THAT WILL BLOW YOUR MIND!

1. Amplify the Roar with Digital Out of Home (DOOH) Ads

Imagine this: a Virat Kohli sixer soars over the boundary and WOOSH! Your brand takes centre stage on a giant digital billboard outside the stadium. Talk about perfect timing! DOOH ads with leAD’s programmatic display advertising allow you to grab attention, appearing at the most exciting moments and placements – be it local sports bars, cafes or fans on the go.

2. Jio Cinema Ad – Rule the Connected TV experience

IPL 2024 is lighting up the Jio Cinema screens, and here’s your chance to brag about your brand to the world. With leAD’s programmatic prowess, you can conquer the Connected TV (CTV) landscape. Target viewers are glued to the action on their smart TVs, reaching them with precision. Imagine your IPL advertising strategically placed during commercial breaks, seamlessly integrating with the match. This is the best programmatic advertising, supercharging your marketing for maximum reach and boosting your impact with highly effective strategies.

3. Ignite Growth with a Full-Funnel:

IPL season is a prime opportunity to ignite sports advertising. leAD goes beyond just flashy banners. We take a full-funnel approach, a cricketing term for capturing the entire customer journey. Our strategies fire up the brand recall, ensuring your brand stays top-of-mind long after the last overs. We boost brand prominence, making you a recognisable player in the market.  Furthermore, we help you elevate your search rankings, propelling you to the top of the digital scoreboard when potential customers come calling. And the ultimate prize? We drive conversions, turning those interested viewers into loyal fans (and hopefully, customers) of your brand.

4. Turbocharge Your Performance on the Best Programmatic Advertising Platforms

Let’s talk numbers. leAD doesn’t show irrelevant IPL ads. It delivers the right ads to the right audiences. Enter the magic of tailor-made bidding with our programmatic expertise.  We put you in control, allowing you to set strategic bids based on your specific acquisition goals. This results-driven approach turbocharges your performance, ensuring you get the most bang for your buck, boosting your bottom-line return on ad spend (ROAS). It’s like hitting a boundary every single time!

5. Spark Conversations, Drive Engagements

IPL might be a once-a-year affair, but your customer relationships shouldn’t suffer in the off-season.  leAD leverages the power of audience data to maximize engagement.  We tap into the minds of your existing customer base, sparking a wave of reconnections, comebacks, upgrades, and good vibes.  Our RFM (Recency, Frequency, Monetary) strategies personalize your IPL  ads, reminding customers of your brand and enticing them to return for more.

Extra Over: World-Class Creatives are Our Batting Order:

We know content is king; at Buffalo Soldiers, we’re the creative Shakespeares of the programmatic world.  Experience content designed just for you ft. data magic!  Our creative wonders include:

  • Dynamic Creative Optimization (DCO): Ads that change in real-time based on user data.
  • Live-feed fueled ads: Ads that react to live events, keeping your brand at the forefront of the action. 
  • Director’s Mix: A unique blend of creative storytelling with programmatic muscle. 

Buffalo Soldiers: Your Partner in IPL Ads 

With leAD by your side, you’re not just entering the IPL game, you’re poised to champion your brand narrative.  Our programmatic advertising expertise, coupled with your brand brilliance, can create an IPL ad strategy that stands out from the crowd and drives real results.

So, this IPL season, don’t just watch the game – dominate it!  Contact us today and let leAD propel your brand to victory with the best IPL ads.

Author avatar
Sujay Chakraborty
“Mamma Bear”. Professional pensive, seek efficiency in UBER drivers. Odisha Native, Delhi Resident. Sailor Soldier Tinker-fi. Moves the blocks. Typefaces, Infographic, videos, Reddit – not in a particular order.