On a website that gets moreover one billion active visitors, an Instagram contest is the perfect way to garner exposure for the brand. Campaigns and promotions can help improve the interest and make Instagram analytics notice your posts.
If you are trying to build your digital presence rapidly or just want to deliver back to your fans, there are several factors that could urge you to run an Instagram contest.
However, there are certain things you should know before diving into your initial Instagram contest, including how to keep on the appropriate side of the guidelines to how to achieve a great outcome.
HOW TO CONDUCT AN INSTAGRAM CONTEST?
The most thrilling aspect of starting an Instagram contest does not emerge from knowing the Instagram contest guidelines, but instead, one of the most essential aspects to remember is to guarantee the goal of your contest.
FOLLOW THE RULES
CONSIDER THE LAW OF CONTEST
Sure, this seems simple, even when running an Instagram contest; most marketers don’t purposely set out to violate the rules. But the rules and regulations controlling competitions and giveaways are complicated, particularly on a forum where individuals from all across the world can view your contest.
Be sure you comprehend the area’s rules and restrictions. You’re venturing into complex business terrain if you intend to accept entries from users beyond your city, and particularly even outside your nation, and you may want to request a lawyer to assist you to draft your match rules for Instagram.
CREATE A PRECISE SET OFFICIAL RULES
You may, for instance, publish your Instagram contest guidelines on your account page and have a link attached for the length of your competition in your Instagram account.
If your challenge is open just to individuals in a particular geographic region, you will want to include that detail in the article, as it will remove a lot of incompetent submissions from individuals who do not consider reading the rest of the guidelines.
They must have a pledge that excludes Instagram from all obligations for the competition, no matter wherever you publish your Instagram challenge rules.
MAKE IT CLEAR ABOUT INSTAGRAM’S ROLE IN YOUR CONTEST
You must inform new competitors as per Instagram’s promotional policy that your contest “that in no way funded, supported or operated by or affiliated with, Instagram.
DO NOT PROMOTE INACCURATE TAGGING
It’s acceptable to ask individuals in the comments on a blog to mark oneself or a mate, but you should not request them to apply misleading tags to a picture.
For example, in a picture that does not contain your goods or services, you do not ask anyone to add your label. (Conversely, tell them to utilize a labeled hashtag.) If the person already exists in the picture, you just can’t question them to mark a friend in a picture. (Once more, it is all right to tag mates in posts.)
CONTEST IDEAS
LIKE/SHARE AND COMMENT
Among the most popular concepts for Instagram competitions, this idea works the best for every contest. It is also one of the simplest entries for individuals particularly if only a single like is all that is needed.
Source: MintApp
PHOTO CAPTION CONTEST
A contest for photo captions helps fans showcase their witty side while displaying their allegiance to the brand as well.
A fascinating or unusual picture is what you need. Share it on your own feed on Instagram and request followers in the comment section to add their caption.
TAG YOUR FRIENDS
It can be a perfect way to introduce your product to users who might not have known of you prior, or who might not even join you on the Instagram platform. A tag-a-friend oriented contest. The idea is simple: in the responses of your post, invite people to add their mates for a shot to make a draw.
Source: CauseBox
SKILL ORIENTED CONTEST
When participants respond to requests to demonstrate how much they learn regarding you and your goods or services, a quiz contest could be a perfect way to get in a bunch of consumer brands.
