In this digital era, paid media is the easiest way to promote your content. It is an effective way to communicate your message, as it helps in expanding your brand reach by getting more clicks and traffic on your webpage. Paid media is basically a form of advertising, which includes sponsored social media posts, display ads, paid search results, video ads, and pop-ups.
Business houses generally use focused-keywords, social media optimization, eye-catching content to grab the attention of their potential buyers. Platforms like Facebook, Twitter, Instagram, LinkedIn, Snapchat and Youtube are generally used to increase brand visibility.
In other words, paid media does great things for business houses – it increases revenue, raises brand awareness, and gets quick visibility. Of course, the first is impossible without the second — people will not buy your products or services if they aren’t aware of your business in the first place. And to do that, you have to go where the people are. Social Media channels such as Twitter, Facebook, Instagram, and even Google — are prime real estate for paid media ads.
To make you better understand how the paid media platforms work, let’s have a look at these social media platforms:
Facebook ads are very popular amongst digital marketers as it often helps businesses achieve their marketing goals. The ad set-up is simple and straight-forward. First, you need to start by setting your objective, choosing your ideal audience, deciding where to place your ads, and setting a budget. Having a beautifully designed creatively to go with your ad will give an added boost.
Just like Facebook, LinkedIn offers sponsored content in and around users’ feeds across devices. It also offers sponsored mail, where advertisers can deliver content to target audiences through their messaging feature.
Twitter is the most advanced form of paid media. There are a number of Twitter ad campaigns to choose from, each designed to solve a specific problem: increasing brand awareness or engagement, growing your follower count and incentivizing website clicks. One of the other forms of paid media that work very well on Twitter is Influencer Marketing, where people can talk about your product/service.
YouTube is another versatile social media platform in terms of paid media. From bumper ads, Google Preferred, TrueView InStream, or TrueView Action, it can generate revenue and bring the target audience to your doorstep. Alternatively, you might consider partnering with content creators on YouTube to promote your brand.
Needless to say that paid media has become an essential component of revenue growth and brand awareness for online businesses. Ultimately, by sponsoring your content on these media platforms, you’re able to reach your target audience that might not have come across you otherwise.