If videos are not part of your marketing plan, think again! Ask yourself this simple question: Do I stop scrolling on my Facebook and Insta feed when I see a catchy video? Most probably you do, and if you don’t pay attention as there are quite a few video production companies in India who can specialize in making such eye-popping, attention-seeking video content.
Customers love a good video. According to a Google report, 6 out of 10 people would rather watch an online video than television. With videos, your customers get a quick preview of the product or service your brand wants to market and gets them closer and personal in a short and appealing manner. With social media channels now focusing on videos by launching features within their channels to showcase videos, consumers are increasingly drifting to a more visual consumption than reading a text.
Here are 11 reasons why videos are way better in delivering your message than other mediums:
Videos Are Engaging
Videos not only grab attention, but it also gives a great recall value. Video messaging engages with customers five times more than textual content. In fact, viewers retain 95% of message when they view it in a video vis-à-vis, just 10% when reading it in text.
Videos Are Personal
With various elements such as voiceover, music, colors, and kinetic texts, videos give a sense of being personal and increase your brand’s likeability. With placements of characters, a better message is conveyed to your audience via means of body language as 93% of daily communication is non-verbal.
Videos Rule Them All!
No other medium has the ability to include visual and auditory content in the same place. A video can be limitless (though we won’t suggest this!) as it can hold various images, footage, audio content such as voiceover and podcast content, infographics, and text. It can encompass the entire marketing context which helps your audience understand your product and service better.
Videos Are Shareable
Almost everybody has at least an account on Facebook, Instagram, Twitter, YouTube, and LinkedIn, if not in all of them! These social media platforms are now tuning themselves towards videos and the numbers tell a similar story. Social video generates 1200% more shares than text and images combined. Furthermore, 92% of users who watch a video on mobile will share it with others. And if even this doesn’t convince you, 72% of customers would like to learn about a product or service by means of a video.
Video Incites Action
If video killed the radio star, it is here to make your brand a star. As stated above, video is a compelling medium that connects with people on a personal level and speaks about your product or service in a much better format than any text-based content. Every video must include a CTA just like in various blog posts. Overall, 64% of consumers will make a purchase after watching branded videos on social platforms and 52% of marketers say the video is the type of content with the best ROI.
A Video Is Worth A Million Words
Did you know, videos are 45 times more likely to rank on the first page of Google than text results. This is because no one is focusing on creating videos. There is less competition and therefore more mileage. A one-minute video is as good as a million words written for SEO. No matter which platform you will use to publish your video make sure it has sufficient SEO to rank well on search engines such as optimizing the thumbnail, title, description, tags, and slug.
Videos Are Transparent
Videos have the power to connect with your audience more than using texts. A simple informative video about your product or service is easily remembered and gives a perception of openness and honesty. Not only that but is also helps your marketing team to pitch themselves better, meaning converting their confidence to get real customers. Videos drive sales as 74% of users who watched an explainer video to learn more about a product or service subsequently bought it.
Videos Are Reusable
One of the best parts of having a video focused marketing plan, you can reuse the same content again and again. When Stan Lee died, people started to share their favorite Marvel comic moments. Not only that, various sports profile started to re-plug their content about fans in Avengers costume and mask in a sports stadium. A video need not be trending, an evergreen video content can always be re-shared. But don’t overdo this step.
Videos Are Convenient
Smartphones and social media have truly changed the way we communicate. You don’t need to be a videographer or a producer to create great video content. YouTube personalities started with just a webcam and microphone jacked to their system. Today, a simple click on the record button on your phone camera is all that is needed. Besides, speaking your mind is much better than having to type/write it all down.
Video Shows Your Personality
While we have been focusing on creating a video strategy for clients, don’t forget to create a video that showcases you and your brand. People like to connect with brands on a personal level. You cannot invite everyone to the office so take your office to them via videos. It builds identity and is great to retain loyal followers.
Video Casts The Widest Web
As more and more people are consuming video online, it only makes sense for businesses to create a successful video strategy and campaign. Video accounts for half of all mobile traffic which is a greater portion than any other medium.
So, my parting words are this: videos are the future, videos are here to stay, you should hire a video production company if you’re unsure how to go about this format. But get on the video bandwagon to avoid FOMO!
