Introduction
The video marketing industry is growing at an alarming rate. In fact,
According to a study by HubSpot Research, 54% of consumers want to see more video content from marketers in the future.
This is why it’s important to stay up-to-date with the latest trends as this will help you give your customers what they want in the future. That is where the role of a video production company in India comes into the picture.
Video Usage in 2023
Video is a great way to share information, educate people and entertain them. It’s also the most popular content on the internet. Video is used for everything from how-to guides to explainer videos.
Video usage has grown exponentially over the past few years, with mobile video being one of the fastest-growing areas of consumer engagement on any device (desktop or mobile).
In 2023, marketers will likely start incorporating even more video into their strategies as they look for ways to engage with customers and prospects in meaningful ways.
Video marketing is growing rapidly and it’s a great way to make money. Here are the top 10 trends in video marketing in 2023:
- Content is king – Content creators are trying to make good content that people will want to watch and share.
- Storytelling – People love stories, so they’re trying to tell more interesting stories with their content.
- Monetization – Video creators need to know how they can monetize their videos so that they can make money off of them! Some methods include ads or sponsorships–you can learn more about these options here!
1. Live video
Live video is the latest trend in video marketing. Real-time, interactive content is becoming more popular due to its ability to engage with customers and build trust and relationships.
Live streaming can be used as a way of answering questions, teaching people about your brand or product, or sharing behind-the-scenes footage of you working on an exciting project. This type of activity has been proven to build credibility—and therefore trust—with your audience.
The best part is that live streaming doesn’t require any special equipment; all you need is a smartphone!
2. Search-Optimized Videos
Search-Optimized Videos are very important in video marketing. This trend will continue to be a mainstay in 2023 as well. A trend that is embraced by video production services in India.
Search-optimized videos are highly relevant and targeted, making them attractive to viewers. The more relevant your content is, the more likely your audience will find it and get excited about watching it! Search-optimized videos can also help you achieve better rankings on search engines and increase the rate of people clicking your videos from search results leading directly to increased traffic and conversions for your business.
3. Social Media Stories
If you’re not already familiar with the concept of social media stories, it’s a format that allows users to upload short video clips that disappear after 24 hours. The three most significant platforms for this are Facebook, Instagram, and Snapchat. But did you know that people are watching these more than ever? And not just on their phones—they’re consuming them on TV screens as well.
Longer videos perform better than shorter ones in terms of watch time and engagement rate (how often people comment or like). But when it comes to social media stories, the trend is definitely toward shorter clips: 75% of them have less than five seconds per clip. This has led many brands to create their own branded emojis—like Dollar Shave Club’s #shavediego—to get their message out there even faster.
While some marketers may be tempted by the quick turnaround time provided by these tools (which can take less than 15 minutes per day), they come with significant tradeoffs as well: since they’re so easy for viewers to digest in small chunks at a time during their busy days, they’re also harder for companies themselves because there’s no easy way yet discovered how best use these channels effectively manage narrative arcs or build brand loyalty over time through consistent messaging across multiple platforms such as Facebook Stories or Instagram Stories…
Learn More:
- 5 Benefits Of Video Marketing For Small Businesses
- Why Mobile Marketing Can be Game Changer for your Business
4. Smartphone Production
How about a smartphone?
Smartphones are one of the most popular ways to capture video these days, and there’s a reason for that: they’re easy to use. It’s so easy to use them that you don’t even need instructions. Just pick one up and press the button on top of it! You’ll be able to record videos in no time at all…unless you have an iPhone X, which has a different button than other Apple devices. But even then, once you figure out which button works on your phone (since it doesn’t say), recording videos is as simple as opening up your camera app and pressing record—no matter how many steps there are between those two actions or how many times it takes before everything starts working correctly again when something goes wrong during this process.
And why stop at just video? Smartphones also let users take pictures with ease—so long as they have access to both hands while doing so! And sometimes even when they don’t have access…
5. Vlogs
You may be wondering, “What is a vlog?” A vlog is an online video blog. They are personal and tell stories about the creator’s life. Vlogs are easy to make and they allow you to connect with your audience in ways other types of videos can’t. You can also get creative by adding music and some animated graphics if you want to!
Vlogs are great for sharing news or updates on your business because they’re so easy to produce and share on social media platforms such as Facebook and Instagram.”
6. Livestream Boom on Mobiles
Live streaming is a great way to connect with your audience. It’s also a great way to build your brand and increase engagement. Livestreaming can be an effective marketing tool, especially if you are trying to sell something. For example, if you’re selling clothing or jewelry or some other kind of product that people will want in person (rather than online), live streaming is a great way to showcase your products and show the world how awesome they are!
7. Short-Form vertical Videos
If you’re looking for an easy, quick way to create engaging videos and get your audience to engage with your brand, look no further than the short-form vertical video.
Vertical videos are already being heavily used by many brands in their marketing efforts and it is not surprising that they will continue to be so in 2023. Vertical videos allow users to see the entire screen at once without requiring them to turn their heads or scroll down (as in horizontal desktop/mobile viewing). This is especially useful for mobile viewing as it allows users a larger view of what they are watching while still being able to hold onto their phones comfortably.
8. More Online Training and Educational Videos, video ad spend in the US hit $40.6 billion
Video is on track to become the dominant medium for advertising around the world. You’ve likely heard about this already, but as it turns out video ad spending in the US hit $40.6 billion last year and is expected to grow at a CAGR of 7.5% between 2022 and 2029—and reach $70.4 billion in 2029.
9. Rise of Shoppable Videos,
Shoppable videos are a form of native advertising. In this format, viewers can purchase a product directly from the video without leaving it or having to click through to another website. Shoppable videos require high-quality products and can be expensive to produce, but they can also lead to great results for brands and retailers alike.
Shoppable video ads have been around for some time now and have grown in popularity over the last few years due to increased trust in online shopping from consumers and the ability to target very specific demographics with these types of ads. In addition, shoppable videos tend to perform better than traditional digital display media because they encourage more user interaction via product selection which results in higher conversion rates for advertisers who run them.
And Therefore…
Ready to get started making videos? If you’re a marketer, it’s time to put your business in motion. You can start by creating an engaging explainer video for your products and services. Or you can give us a quick holler and leave the rest to us!
