The power of video marketing cannot be underestimated. It’s the most entertaining sort of content on the market right now. And creating one has never been more affordable. A video will help you expand your small business in many different ways.
According to Wyzowl, 87 percent of advertisers say video has boosted traffic to their website. This allows them to turn more leads and create a loyal consumer base for their brand.
We’ve compiled a list of five reasons why you should be concerned with video, as well as how video marketing will support your company and save you time and money in the long run.
#1. Improve Brand Awareness
Image Source: Trace Media
Video content, whether it’s product explainers, brand story updates, or Q&A sessions, hits the audience faster than you would think. It’s because videos are posted across a range of media platforms, and many of them quickly become viral.
According to HubSpot, more than 55% of internet users view and post online videos daily. You can use video marketing to integrate your business marketing strategies and create effective videos that boost brand awareness and reputation.
Embedded videos on landing pages often produce positive results. Via immersive illustrations, they maximize the user’s on-page time and inform them about the brand’s vision and offerings.
#2. Increase Online Presence
Image Source: SEO For Growth
Most companies struggle to survive, let alone succeed, in the absence of an online presence.
By making your content more entertaining and easy to absorb, video marketing will help you improve your online presence.
Viewers are encouraged to click a subscription link or visit a website after watching a video. When people like what they see, they tap the share button to spread the message.
Effective video marketing content will help your small business establish a strong online presence.
#3. Increase Sales and Conversions
Image Source: Inc. Magazine
Not only does video marketing boost revenue, but it also does so with a greater return on investment. Video content development does not necessarily require large investments, and a single high-quality video will provide you with a significant amount of passive income.
According to a Wyzowl survey, video marketing boosts direct sales and 80 percent of marketers agree. Many of the other advantages that video marketing provides contribute to maximizing sales and conversions.
To impress viewers and turn them into customers, include powerful call-to-actions (CTAs) in your videos without sacrificing content quality.
#4. Improve Your Product’s Understanding
Products can be complicated, and the target market must comprehend yours before making a purchase. Visitors to your website are 64 to 85 percent more likely to purchase after viewing a product ad, which is advantageous for you.
You will prove, not just tell, prospective clients what you’re providing and how it tackles an issue in an explainer video. It should be at the top of the list of videos to create first. So, if you don’t already have one, get one!
#5. Video Is An Excellent Addition To Email Marketing Campaigns
Image Source: Campaign Monitor
We are all flooded with email, and convincing someone to open your email is becoming increasingly difficult. Simply using the word “video” in your subject line will boost open rates and decrease unsubscribe rates. A video in an email increases the click-through rate by 200-300 percent – a staggering figure.
Also, in most situations, you can’t deny that watching a video is more convenient than sitting and reading text, right? This is especially useful if you’re explaining how to use your product or expressing something that can’t be expressed well in words.
In today’s fast-paced world, it’s important to find fresh, creative ways to differentiate your product or service from the crowd of advertisers competing for your prospect’s attention. Video marketing is not a new concept, but it is proving to be a strong and important component of marketing strategy now more than ever.
Video marketing is an excellent option for small businesses looking to diversify their marketing strategy, use innovation, and increase their online visibility.