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How Is Instagram Helping Small Businesses- Tips To Sell Online!

The pandemic has seen major ripples on social media. People are now more active on it, more involved and it has evolved into something bigger than a photo-sharing app.

If you are an entrepreneur or a small business owner and wondered how to start online sales, Instagram can soon become your best friend.

So cheer up this post is for you! 

Before we start, do you have your business profile on social media like Facebook or Instagram, where people can look for your business and go through your product listings? 

If not yet, then start building your profile today. It is one of the best ways to get traffic and visibility in today’s world of digitization. 

With more than 500 million active users on Instagram, it is the best platform for every business no matter what is the scale of your business.

Instagram For Business - Buffalo Soldiers Digital

Source: Infographic Design Team

Are you the top brand in the industry or not, it hardly matters when it comes to Instagram. It is one such platform where quality content is the king. If you have something worthwhile for your customers, which can add value to them, then Instagram is the place for you.

To understand this, go through all the tips and tricks that can help your business create huge business over Instagram.

Set up your account the right way

Setting up your Instagram account is a two-step process but making it in the right way is important!

Instagram Business Account, Instagram For Business - Buffalo Soldiers Digital

Source: Mention

To ensure that you set up your account the right way, 

  • Add a bio about your company in the minimalistic way possible but ensure that it answers the real essence of your business.
  • Add a call to action button while creating your business account. It helps your potential customers to reach out to you in the easiest way possible.
  • Link your Instagram account with your Facebook and other social media account to avail the benefits of multiple posting through a single business account. And hence add more convenience for you.
  • Add the link to your business website in your bio, to generate higher traffic and enable your target audience to get a complete view of your online presence through a single login.

These tips are helpful for every small business that registers their business on Instagram and aims to get the maximum output in less time.

Get Popular with Influencer Marketing

Influencers marketing is the best way to promote your newly established business account on Instagram. With millions of active users on Instagram, following the upcoming influencers, small businesses can make the best out of it.

Influencer Marketing, Instagram For Business - Buffalo Soldiers Digital

Source: Vibe-Social

Unlike a decade back, when celebrities were the only influencers, we could know. To the present day, when so many people like us have become the top-notch influencers, be it Huda Khatan or Cameron Dallas. So to make your business account popular and top trending on Instagram, any of the two strategies can be used to make a difference.

  • Collaborate with top influencers in your industry and get them to speak about your business through their accounts.
  • Spend some money to get the influencer to publish your business on their Instagram stories to get noticed and followed by the most active and engaging followers.

These two ways are helping thousands of new businesses, coming up on Instagram daily. To get the right set of audience which is not just interested in the industry, you deal in but are also very active in engaging with the Instagram posts to get likes, followers and comments needed to create a credible profile on Instagram.

Make the best use of Instagram Stories

The story feature on Instagram is the best feature and has helped Instagram ranked among the top social media channels used in today’s time.

So every business should make the best use of this feature, by making announcements, creating buzz about your business or resharing the content of your influencer to grab the maximum attention.

Instagram Stories ,Instagram helping small businesses- Buffalo Soldiers Digital

Source: Uplabs

This feature should be the priority of every business on Instagram and should maintain the highlights section of their profile in the best way possible. As anyone new to your Instagram account, does not always have time to check out every post you have published on your account, but a well-curated highlights section can say it all. 

So focus on your Instagram stories and convey your stories through highlights which can touch the emotions of every user and make them your active follower on Instagram.

Create videos to display your content

A video is a new form of content in digital marketing nowadays. And with the introduction of IGTV or live video it has become the highlight of Instagram.

So start working on a video to showcase your products and convey your stories before any of your competitors. Grab the first-mover advantage to slay your audience.

Organize contest and giveaways

Believe it or not, anything which is free attracts the maximum attraction. Because this is the human tendency, so why not use this psychology to promote your business?

Tote Bags ,Instagram helping small businesses - Buffalo Soldiers Digital

Source: Francinecollections

Well, this is a common and attractive technique for businesses that trade over Instagram. Organizing content and giveaways can help you gain the momentum that your business is looking for. But before you organize any such contest, make sure you follow these promotional tactics.

  • Make the best use of influencers at least one week before your contest. This practise will help you get higher participation from the audience. 
  • Use a strategy and try to get maximum participation by asking participants to tag and share the post to the maximum.

These exercises will help to generate a higher footprint and followership in a short period and will generate positive leads at an unbeatable speed.

Engage with your audience

Engaging with the audience should be the ultimate goal of every business. But many times, small businesses confuse audience engagement with followers.

So to clear this confusion, small businesses must focus more on analyzing their performance, which post performed the best, which one has maximum viewership, likes and comments. These metrics will tell you about audience engagement. Try to respond to every relevant comment that a user shares on your post. This process helps to build a strong and active relationship with the users and hence generates more followers and positive leads.

Use the power of hashtags on Instagram

Hashtags on Instagram - Buffalo Soldiers Digital

Source: Rivaliq

Hashtags are the best way to generate organic traffic on Instagram. Unlike other social media channels, the use of 10-15 hashtags on an average on every post helps to generate a good amount of traffic on your account and increases the views on your post.

So start using the most trendy hashtags  that can best represent your business. You can also use external tools to identify the best hashtags and make the best use of them to trend on Instagram.

So these are a few tips and tricks that can help you give a good start for your business on Instagram. And if you are still looking for trendy updates on Instagram, visit Buffalo Soldiers for all social media updates.

We can’t wait to see you launch your business online! For more help on running a business on Instagram, talk to us! Our Social media team loves new challenges.

Author avatar
Pragati Soni