2020 was a year to remember. With so much trouble coming together, it has really helped people to adapt like never before.
All those who had millions of excuses to stay offline and away from the digital world are now so used to online presence, that they can’t stop themselves from using it.
Parents who scolded their children for using mobile phones are buying the same for their kids.
Well, with so many changes and an increase in the digital footprint, we must understand the upcoming digital marketing trends in 2021.
This is a great opportunity to discover and get ourselves ready to implement these trends in the current year to create the most engaging and viral content over the internet.
Creating E-Commerce on social media
With the beginning of a new decade, online shopping trends have also taken a different mode.
Now people are more prone to using social media, such as Instagram, and Facebook to make a purchase, rather than visiting the e-commerce website.
With the onset of these new customer needs, social media has launched new features that help the audience, make a purchase directly by clicking on the social post while scrolling the platform.
This is the latest trend, that is here to stay.
Content is the new king!
The definition of content has changed a million times in the last few years, and this time we have interactive content as the trend for 2021.
Interactive content is a blend of information and entertainment. It talks about content that adds value to the viewers in an entertaining way.
It also highlights the use of more graphics and minimalist techniques while creating content. As people are no longer interested in reading stuff, they prefer grabbing information by just looking at the graphics.
This concept of interactive content opens up room for creative thinkers and visual thinking skills to take over and rule the year 2021.
More of videos
Videos are here to stay!
The increasing passion for videos has now left not even a single social media platform away from it.
Be it Instagram, which was meant only for photos, is now more trendy for reels and IGTV.
After the blockbuster success of TIKTOK as an entertaining video platform, many new local platforms have pop up, which are becoming popular in no time.
With so many live examples, that capture the power of videos, Let us dedicate this year of 2021 to creating some great videos and be a part of this positive trend.
Local SEO is on boom
The global pandemic has given a boost to a lot of local businesses in individual countries in 2020.
And this has resulted in increased use of local SEO. It has become a very powerful tool which has helped people realise a fact, that it is important to target the local audience, more than targeting a top-ranking position over search engines.
This change in the thought process of the people to drive their resources and energy towards local factors has resulted in better output than before.
So, continue updating your business over local listings and stay updated with local SEO updates to generate more customer-centric leads for your business even in 2021.
Chatbots are here to stay
Just like the website has become the most basic symbol of any business’s online presence. Similarly, chatbots have become an integral part of every website nowadays.
Customers are more prone to using the services of a chatbot to get the information they are looking for over a website rather than switching the tabs to get the same.
It has added more convince to the users and, has become an important element of UX/UI.
So continue using chatbots for yet another year to reap benefits and achieve your targets for the most customer-friendly approach.
Voice search is the new normal
Emerging trends for voice-based SEO signifies the increasing number of voice searches across the internet.
As more and more people are using the internet from elderly and young age groups shifting to a convenient mode of information input – voice searches have become a tool of wonder.
This feature has helped many, to adapt to this digital divide. Hence it is important to pay attention and enable voice search options at every possible platform to enhance the customer experience.
Customer segmentation is essential
A wide variety of people are using the internet, this very trend has generated the need for customer segmentation.
As people from different age groups, demographics, intellectual abilities are consuming similar content online, designing separate campaigns to target each of these segments is the need of the hour.
Rather than using a single campaign to target the general audience, breaking the campaign into multiple campaigns will help you target each of your customer segments better.
It will lead to better results and higher conversion. So make a shift from the general audience to segmentation and you are all set to make a difference.
For more such exciting updates, visit Buffalo Soldiers Digital for the latest digital trends and solutions.