It’s a data-driven world out there. We all love stats and hard facts as they help us seem snobby than the rest. In all seriousness – they also permit us to make a point seem profound when we are putting it across. So here’s a stat that will boggle your mind.
80% of the total traffic on the Internet gets driven through videos.
That’s 4/5th of all content and traffic in the world. Staggering, to say the least. If you, as a business owner, are not leveraging videos to enhance your presence online, you’re already lagging. It’s time to step up your game.
Before you hop on Google and type “Video Production Services”, let’s get a few things straight. Understand your business/brand needs and how an explainer video can help you take things to the next level.
It all starts with answering this question:
What is an Explainer Video?
Explainer videos are short in length animated videos that focus on explaining a company’s services or products or sharing solutions to modern-day industry-oriented problems.
They work tremendously well in terms of engaging content providing the consumers with a biteable size of content that is easy to digest.
You must know your target audience and their characteristics. This will help you have a better understanding of what kind of content you want to curate for them.
For some enterprises, the content that would work is quirky, jokes, and flamboyant, while for others the tone could be a serious one.
7 Reasons Why Your Business Needs Explainer Videos
- Engages Audience
In today’s day and age, attention is an asset. A shocking fact we came across while researching was that the attention span of humans is less than that of goldfish now! A goldfish?!?! The fish that is known for forgetting things – our attention span is lesser than them!
If you want to make a mark or leave an impression, you have as little as 8.25 seconds to do that. What better way than having an explainer video do that for you? It will provide the consumers with engaging content and help your consumers buy into your business and products.
Also Check: How to Choose An Ideal Video Production Company For Your Brand
- Complex Topics Easily Explained
Gone are the days when you had to appear clever to generate leads and convert sales. Now, people want to simple yet effective solutions to tricky problems. Nobody likes being patronized or a condescending business.
Explainer videos help your business break down complex issues in an easy yet efficient manner. It puts the consumer at ease and understands that your ability to deploy solutions for the said problems will alleviate their stress on that subject.
- Product Promotion
There are multiple avenues through which someone can promote their product. Our question is, why leave a single stone unturned in this aspect? The prestige of your business and the brand are of priority numero uno, and this can only happen if the products and services you have are getting the promotion they need.
94% of marketers believe that videos have helped them to make their audience understand their product or service in a better way.
- Traffic Traffic Traffic
Traffic is everything when it comes to a website and your brand’s positioning. 87% of marketers claim that videos have helped their cause in increasing traffic. Videos will help you generate and circumvent the traffic requirement, which is essential for the future of your brand.
- Increase Followers
Creating engaging and informative content for your target audience will attract them to your social media channels. The more people who interact with the content you’re curating, the broader your reach gets. More followers mean more eyes and a higher chance of converting leads, sales, and getting to work with people in your domain.
Must Read: 24 Types of Corporate Videos That You Can immediately Choose From
- Defines Your Personality
Setting a tonality from the offset is a great practice to give your business the personality it needs to stand out from the crowd. A character that defines YOU and your business – helps to create an authentic representation of who you are and what you do in front of the target audience.
- Uptick in Conversion Rate
To have an explainer video on top of your landing page is *CHEF’S KISS*. There is a pattern to all these conversations – it increases engagement and sales.
But, remember, a poorly made explainer video can harm your business. It can ruin the brand image, and that’s why most people outsource this work to an explainer video production company.
How Much Does An Explainer Video Cost
For anything that you would want, there is a cost to it. The price ranges in quality and quantity. There is no one simple way of answering this question as there are multiple variables associated with it
The only thing we can answer for you in certainty is that if you reach out to us, we can provide you with a free consultation to curate ideas for explainer videos that will help you and your business.
The best way to understand the impact of videos is to look at yourself and your daily habits subjectively. What kind of content do you consume the most? What engages you, and what takes up most of your feed? We already know the answer to these questions.
The versatility of an explainer video is unparalleled to anything else, and it’s a method that truly elevates your business. It serves many roles, and its functionality is gold dust to enhance the voice of an organization.
We are Buffalo Soldiers – a video production house in India. There is no project that we can’t get done, all thanks to the stellar ensemble of people we have at our disposal.
The track record we have speaks for itself, and every single link shared in this article is made by us. To make our case even stronger – here are a few more videos to help you make up your mind.