Eccentric buildings, expensive office spaces, and quirky employees – these were the hallmarks of what someone thinks of when we talk about Culture videos. But, there has been a shift since the 2010s. Now, culture videos have become a gold standard for a company to showcase its authentic self to the world.
Company Culture Videos offer genuine insight to prospective candidates actively considering you as an employer. They seek a working environment where employees can thrive. Exceptional employer branding and recruitment marketing content get the right candidate emotionally invested in your brand’s culture. They picture themselves as part of your company, having all these experiences, walking through your office space, and living that life.
A beautifully made culture video would translate into higher corporate productivity, better employee engagement, and reduced turnover.
But, how do you crack the code of nailing the ideal culture video for your company? There are many ways and themes to choose from, but the stipulation remains the same. It has to revolve around the ethos of the enterprise.
Here is a list of 10 Company Culture Videos to give you a better understanding:
10 Company Culture Videos You Need To View Immediately
Wait…, us? Yes. We are an award-winning full-service creative agency, and it was high time we showcased the work culture that we possess. It was an intricate project made with all the footage shot by us. The goal of this film was to broadcast the name Buffalo Soldiers and showcase our agency’s work lifestyle to the world.
We are an agency with a digital heart, and this message got relayed precisely how we wanted it to.
Another aspect that people forget while making a culture video is how much of a positive impact it has on the existing employees. Everybody loves to be respected and acknowledged, and a company culture video is the best way to encapsulate those feelings.
Tech Mahindra is an Indian multinational information technology services and consulting company. With over 145,000 employees in 90 countries, Tech Mahindra has a formidable place in the IT services industry.
In 2019, Tech Mahindra launched its culture video to showcase its enriching work environment and how the company is always changing the way it works. They believe in delivering meaningful experiences, and success isn’t limited to the company’s financial growth for them. They want all the employees to flourish both personally and professionally.
Fun Fact – It was us, Buffalo Soldiers, who made this particular culture video for Tech Mahindra. It was our goal to embody their ethos and portray it in its most authentic self.
Vidico is a video production agency in Australia, and they have a fun, casual, and supportive work culture. They wanted to create a recruitment video to show prospective candidates what it would be like to work for the agency. The film highlights the great things you get by working at Vidico, and you also get to listen to the personal testimonies of employees working there.
Dropbox is a file hosting service specializing in cloud storage, client software, file synchronization, and personal cloud.
This might end up sounding like a broken record now, but to showcase their awesome work culture, they took the route to make a company culture video. But it had a twist – all the employees got shown as puppets, Sesame Street style!
The employees spoke about how people are the greatest strength of this organization, and there is positivity everywhere you go! The culture is down-to-earth and “magical”. People are results oriented but also don’t take themselves too seriously.
An online marketplace for all freelance services Fiverr was founded in 2010. In 2016 they launched a recruitment video, “Another Generic Recruitment Video”. The employees at Fiverr called the workplace laidback and fun. A place that is full of creativity and a place brimming with positivity. But, they changed up the pace right at the end with this one quote.
“If you are good at what you do, you can work anywhere. If you’re the BEST at what you do, come work at Fiverr.”
Clearly, the messaging is transparent – if you want to be amongst those who are the best in their field, work at Fiverr.
The Canadian multinational e-commerce company Shopify shared a unique recruitment video in 2013. The context of the video was to “Draw An Owl”. Yes, we know, it sounds bizarre and downright unrelated to what Shopify does as a company.
But “Draw An Owl” is a metaphor for resourcefulness. Someone who knows how to get things done.
Apple is arguably the most famous company in the entire world. Why would they want to release a film that would entice the next generation to be part of their movement? The answer is simple. They wanted to showcase what makes Apple different – openness and inclusivity.
Canva is a graphic design platform that offers a plethora of services. Through their culture video in 2015, the company wanted to exhibit its inclusive working environment. The feeling of family within the workplace and how tight-knit of a group they possess.
Atlassian is a software development company out of Australia, and currently, it is domiciled in the UK. In their culture video, they boast of everybody working in the open plan office and having splendid communal and social areas that bring everyone together as physical specs. They also share how they combatted working conditions due to the pandemic and still thriving as a company.
The go-to marketer and developer of software products for inbound marketing are HubSpot. In 2015, their culture video was as hip as it can get. They wanted to find developers who can code at lightning speed, designers that care about every little detail, and innovative marketers who have mastered inbound – all this in the QUIRKIEST way possible.
Company culture videos are “in” right now, as Gen-Z would say. They represent a company’s culture, values, and integrity as well. A fantastic company culture video can influence the opinion of prospective candidates – enabling companies to acquire top-quality talent. Now, who wouldn’t want that?
As mentioned, we at Buffalo Soldiers are a creative agency in India. We excel at all forms of video production and have made company culture videos for big-shot clients previously. What separates us from the rest is that we will ask the questions that nobody is asking to extract a true understanding of the project. Reach out to us – we offer free consultation on all of our services.