Have you ever tried searching for a song by its lyrics and got the exact song that you wanted to listen to? Ever wondered how your search engine always gets what’s exactly going on in your mind?
A curious mind searches anonymously for answers to various questions, and many times, a person doesn’t know what exactly he is searching for. He just has a few clues to type on the search bar. While it’s difficult to know what a person thinks, but with Semantic Search Strategy, search engines can determine what the user might ask for and show him relevant results! Sounds interesting? Read on to apply Semantic Search Strategy on your page and never miss the opportunity to pull curious minds right into your website!
What Is Semantic Search?
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Semantic Search began with Google’s Hummingbird update in 2013. It made the search engine smarter than ever by providing it the ability to guess what the user might look for.
Semantic search was created to understand people’s intent while searching for a particular term and show them the results that might be the most relevant to them.
Search engines apply semantic search with the help of the users’ search history, location, global search history, and personalization.
The focus of semantic search strategy is to understand the intent of the user, query context, and the relationship between search terms to provide the most relevant results.
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How Semantic Search Works?
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How To Apply Semantic Search Strategy For SEO?
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#1. Understand What People Might Want To Know About Your Topic
The very first step is to understand what people will intend to know when they search for something related to your topic. Put answers to specific questions. The user might want to:
- Learn something
- Buy something
- Find Something
Figure out all the questions from these three categories related to your topic and include their answers in your blog for sure.
#2. Focus On Content Quality Over Keywords
With Semantic Search Strategy, you don’t need to worry much about the keywords that you put on your page as search engines reach your website if the intent of your content matches with the intent of the user to search for a particular term. So, instead of focusing a lot on keywords, work on your content quality.
#3. Site Structure
Having structured content on your page helps search engines to index your site and understand the context of the page. This also improves the user experience on your page. Improved user experience can help you rank higher in search results because after all, user experience matters the most.
#4. Get Your Links At Relevant Places
Make sure that your links are at trusted websites from where people and search engines can know that your content is relevant to that particular topic. This will show that your page is relevant to search queries related to the topic and chances are that you might get a good rank on the results page.
#5. Use Structured Data
You can use Semantic Markup at the backend of your page to describe each element in your page to the search engines. You can also use Schema Markup to help search engines index your site. This can also make your content visible in featured snippets.
Semantic Search has made search engines smarter, and it’s time that our content and pages should also move with a smarter pace to rank higher using relevant techniques. With this blog, we came with important tips that you can use to boost your site’s rank on the results page with Semantic Search Strategy. Good Luck!