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Top 5 Tips to Improve Your PPC Ad Campaigns

Take a glance at your workstation right now. There would be your phone, laptop/computer/tablet, pair of headphones, and some snack next to that lighter (we see you). The life of a modern working professional has changed. And this became clear during the pandemic when everything shut down, and still, businesses operated.

The world is evolving at a fast pace. If you are a business owner, you need to be ahead of the curve for marketing. One such way is to employ a PPC Company in India. PPC or Pay-Per-Click helps you buy visits to your website. These visits wouldn’t have happened organically, as users were directed to come here, and that’s why PPC Ad Campaigns hold a lot of precedence in the world of Digital Marketing.

To find the right PPC management services for such a campaign, we have some tips for you to keep in mind. Here they are:

5 Tips To Improve Your PPC Ad Campaign

Take an example of a PPC Company in India looking to extrapolate more leads and clients. They are still figuring out how to go about their strategy or which one to pick? Yes, they can take the conventional route and with some increase in engagement which would taper off eventually, so they are looking for a sustainable solution to get what they want with certainty. 

Cometh the hour cometh the savior – PPC Ad Campaign.

Let’s take a look at what it would entail:

1. Regular Keyword Updation

Keyword Updation

An updated list of keywords helps you attain campaign optimization if you are a digital marketer. Once you launch your PPC campaign, the ads are designed to cover some keywords. However, it is of utmost importance to monitor and review them to see if they are generating clicks.

Another interesting strategy that works is using local keywords or “Negative keywords”. To get your ads to those users who are not looking for the exact thing you have. For example, if someone wants to listen to rap music but does not know the genre, they would search for “music like Eminem”. The user would get other artists who are rappers (including YoYo Honey Singh) based on their geographical location and interests.

2. Bid Adjustment & Copywriting skills

Bid Adjustment

The frequency of how often the ads are shown to the target audience is based on factors such as device, time, and location. What makes a PPC Company in India stand out from the rest is how well they can change the said frequency, and show your ads to the audience you perform well with to get more clicks.

Copywriting, in any case, is an integral part of any marketing campaign. Drafting unique and persuasive content for your website is one of the most important undertones in PPC management services.

3. Ad Extensions & Retargeting

Ad Extensions

An essential part of any PPC Ad Campaign is Ad Extensions. They could be manual or automatic and are applied by meeting the required conditions. PPC Ad Campaign optimization requires Ad Extensions, as they provide a glimpse of what your website is all about, helping you gain a competitive edge.

Also Read: The Most Important PPC KPIs To Track

4. Well-Designed and  Accessible Landing Page

Landing Page for PPC Ad Campaign

To use HTTPS or HTTP? One landing page or several branches? What should be the design of my website?

These are some pertinent questions that can be solved with a well-designed and accessible landing page. If your operation is spread across various locations, one can differentiate with those specific landing pages, giving your customers more relevant information about your services.

5. Retargeting

Retargeting for PPC Ad Campaign

Another tool in this sphere is Retargeting or Remarketing. It involves tracking and monitoring users who will visit the website. You can send them relevant web pages that they visited. 

Final Thoughts

Digital marketing services in India are expected to boom and thrive given that the market is projected to grow and be around ₹539 Million in 2024. However, on an average, 68% of money spent on ads goes to waste. So how does one go around this problem, where they grow to the pace they want but don’t waste money along the way? What would India’s no.1 digital marketing company do?

The answer is rhetorical, as this piece has been answering the said question from the moment of its inception – performance marketing via PPC. 

But, how do you start with it? There could be myriads of options to choose from, and how would one know what’s the best fit for their needs. Don’t worry, we have got you covered. 

We are a leading PPC Company in India and are here for all your marketing needs. We go through a stringent process of going through your project, understanding it, and curating the correct approach to market for you. We are passionate about building lifelong relationships, and it all starts with your business and marketing results. So, what are you waiting for? The solution to all your marketing problems is right here – all you have to do is take this leap of faith.

Author avatar
Kartikey Sharma
A content marketing manager who, at the age of 18, wrote a book - Break Free. It was obviously a teenage, coming off age romantic novel, that a couple of publishers actually accepted to publish. His long list of interests include sports, politics, pop culture, gaming and exploring hidden talents ( he can bark like any dog and meow like a cat as well).