You may find yourself comparing retargeting and remarketing while building marketing tactics to draw existing and interested consumers back to your brand. While there is some similarity between these two techniques, the precise methods needed to bring clients into your sales funnel varies significantly.
Although the terms remarketing and retargeting are sometimes used interchangeably, several significant differences paid media marketers should be mindful of.
This post will go through the differences between these two concepts in detail so that you can apply them appropriately and get the most out of both. Let’s look at the differences between retargeting and remarketing, as well as how they work, to see which is ideal for your company.
What Is Retargeting?
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Retargeting is a marketing technique that involves using sponsored advertising to guide potential consumers farther down the sales funnel.
Retargeting campaigns may be used to deliver personalized advertising for a specific product or service to consumers who have demonstrated interest in your business by visiting your website or like your Facebook post.
Customers are reminded about your business and encouraged to return to your site to make a transaction using these adverts, which most frequently take the shape of display ads or social media ads.
You may get information about what activities your consumers have done online by adding a small snippet of code that allows tracking pixels to your company’s website and social media sites.
Then, depending on their engagement with your website and services, you may employ this data to build audience segments.
How Retargeting Works?
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Retargeting may be done in various ways, but it most likely leads to display advertisements or banner ads that are targeted at people who have engaged with your business in some manner.
A cookie is put in the browser of a random person who visits your website and clicks on a product or performs any other action you want them to do.
This cookie stores information that can be used for retargeting in the future based on his interactions with the website.
These banner advertisements are displayed by third-party services such as Google Display Network, which allows your display ads to show on other websites that your potential customers frequent.
What Is Remarketing?
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Remarketing is more commonly associated with email campaigns focused on re-engaging consumers through their inboxes rather than paid advertisements.
Emailing consumers to “remind” them of future subscriptions or trials, or shopping carts they just began but abandoned, or even merely to let them know about an upcoming bargain or product they would enjoy based on their prior purchase history, are examples of remarketing.
Remarketing does more than just bring your brand back to the forefront of a customer’s attention. In an otherwise impersonal digital transaction, it may also provide a deeper feeling of the personal. Remarketing emails that are well-crafted react to a customer’s interests and beliefs, making them feel valued.
Like a good salesperson, the key to a successful remarketing campaign is to make the emails helpful, not obnoxious. Customers may be less inclined to re-engage if they believe they are being forcefully sold something they don’t need.
Finally, remarketing solutions will only be effective if you also have systems in place to collect and analyze consumer data from your website.
How Remarketing Works?
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The technique is nearly identical to retarget, however following up with a compiled list of email addresses is also termed remarketing. These emails may be used in retargeting efforts with display advertising as well as remarketing campaigns with targeted email campaigns to promote follow-up activities.
Which One Is Right For Your Business?
It is determined by the kind of market segmentation and your aim.
Use Retargeting if:
- You want to emphasize acquiring new clients.
- You’re driving a lot of traffic to your site but not getting any conversions.
- You don’t have an email list of interested potential customers.
Use Remarketing if
- You want to emphasize re-engaging existing or old buyers.
- You don’t have enough marketing funds.
- You already have a subscribed email list.
At the end of the day, you don’t have to pick between retargeting and remarketing. You may use both strategies concurrently to improve your results and attract more potential customers into your marketing funnel.