Google this, Google that. Who is Googling you or your work? No, these are not shots at you, as you bring receipts to prove how big is your business (we are friendly, promise!). We are asking a basic question, and maybe it’s rhetorical too. Without the help of a top SEO company in India, who knows about you or your business? Where is your GMB listing (Google My Business) in 2022?
Studies show that 97% of people learn more about a local company online than anywhere else and that 46% of ALL Google Search is to find local information. In fact, 72% of computer users and 67% of smartphone users want customized ads for their respective cities.
No, we are not just data-hungry, number-crunching boffins.
But you can’t deny, stats don’t lie. (Shakira, Shakira)
Getting back to the point…
Many things go into local SEO to make your business organically visible. We will decipher some of the tips to help you better understand what can be done.
But first, let’s be on the same page when we talk about Local SEO.
What is Local SEO?
To understand Local SEO, we need to first talk about what local search is and how much importance it carries.
When a user is looking for local businesses, providers, information, or services in a specific location via a search engine, that is known as local search. For example, if you’re looking to buy flowers for your mom, that one time you feel the need to be grateful to her. Currently, you’re working in New Delhi, and she lives in Agra. Searching “buy flowers online Agra” and BAM, you will see relevant results.
Local businesses use local search to gain visibility and gain an advantage thereby boosting sales. Sounds easy? Well, this is where local SEO comes into play for digital marketing services in India.
The process of optimizing visibility online to show in local search results is called Local SEO. SEO is a long-game strategy, and when the methodology gets executed well, the expected ROI is very high.
Let’s take you through how to do it.
7 Local SEO Tips To Boost GMB Listings
Business owners undervalue local SEO, and to be honest, its importance cannot be overstated. Remember that time in the University when that grumpy professor explained the bell curve during grading. Well, for your business to stand out from the crowd, it needs to be on the right end of the spectrum to deliver the desired results.
Here’s how you do it:
1. Optimize GMB Listing
The most important tip amongst the seven mentioned here. Optimizing Google My Business profile is arguably the most essential tool for Local SEO strategy. Your listing should include:
- Correct Business Name
- Phone number, Address, and Website
- Exact location on Google Maps
- Business Category
- Labels
Once listed, you’d have to verify it. Once verified, you will be able to provide business hours, add photos, and optimize the listing further.
2. GMB Mobile Search Optimization
Nearly 64% of all searches are carried out by mobile phones. That is a MASSIVE parity to have. If you’re not catering to your mobile phone users, then you’re significantly missing out on your business.
Interestingly, for Google, all sites created after July 1, 2019, are set to mobile-first indexing.
Make sure that your site is responsive to adapt to mobile devices, and you should consider incorporating smart CTA buttons. Any top SEO company in India can help you set up this framework.
3. Build Local Backlinks
If you’re looking to cement your business within the community, build brand trust, and provide organic visibility – building backlinks is the way to go. This makes it one of the most important local SEO tips for small businesses.
The easiest way to build backlinks is to submit the concerned site to high-quality local directories. Local directories will help you gain visibility in local searches.
Beyond directories, another route that you could take is getting your brand mentioned in the local events or news sites.
Also Read: 5 Best Practices for Location Specific SEO in 2022
4. Consistency Regarding NAP
NAP: Name – Address – Phone Number
Local backlinks and consistent NAP go hand-in-hand. It is a widely used tool in digital marketing services in India. Keeping the information parallel across various platforms is of paramount importance if you’re looking to scale up your SEO efforts.
5. Geographic Markup Schema
Generally speaking, it’s wise to add a location schema on your website to help the SEO. Search engines understand your website better and allow them to display more information with the help of this schema code.
Having users know more about your business location can result in positive implications in terms of local search results.
6. Curate Local Content
Relevant content curated for local cities or zip codes can work wonders for your business. It is more than just simply adding keywords to bulk the local modifier.
Strategically placing your business locations in headings, title tags, meta descriptions, and site footers is recommended.
7. Online Reviews
Authentic online reviews are another way to bolster your SEO strategy. A study shows that 91% of 18 to 34-year-old trust online reviews and a further 93% of consumers say online reviews have influenced their purchasing decisions.
Takeaways
Building a business can be a stressful task. The stress can only amplify if what you’ve created with so much hard work is gaining zero to no traction on Google. It’s a tireless loop to fall into, and we are here to help you.
Why not let experts take over? We are a top SEO company in India, and we can take care of ALL your needs when it comes to making sure that you gain visibility.
The only thing you need to do is be focused on scaling your business, and let us do the handiwork to make you known around your local area. It’s a promise we have delivered on multiple times.
