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5 Strategies To Boost The Marketing of Your Startup

Are you also an entrepreneur and want to take the marketing of your startup to the next level? Get ready for 5 powerful marketing strategies for startups!

As an entrepreneur, you might have faced many challenges, the marketing of your startup being the one. There are innumerous dos and don’ts that you need to take care of in this journey of introducing your startup to the market as one wrong step can take you all the way down to where you started it from. 

There are various ways by which you can reach your goal but not all are efficient enough. They take up a considerable amount of time and money and end up giving little to no sales. 

To act smarter, we need to find ways that are pocket-friendly and less time-consuming and have the power to turn your startup into a brand. 

To make things a bit simpler for you, we are here with 5 powerful marketing strategies that you can use to boost the marketing of your startup and become a well-known brand without having to worry about your time and money. 

Let’s dive right in!

#1. Referral Programs

Image Source: Modus

How many times have you received WhatsApp forwards recommending you to sign up for some free courses or for joining a team of digital marketers and offer to earn and grow with them? This is what we call referral programs

This may sound somewhat common but according to Linkedin, “ 84% of B2B decision-makers start the buying process off with a referral.” 

Also, referred prospects have a 30% better conversion rate than leads generated through other channels.

These also have a 16% higher customer lifetime value

Sounds great, doesn’t it? 

Pro Tips

  • Take ideas from other referral programs while launching your own.
  • Make sure that the reward you give for each referral is precious for your audience.
  • Use scarcity by putting up timers.

#2. Challenge Your Audience!

Image Source: Later

People can’t resist but take up trending challenges on various video streaming platforms. This may sound crazy but is a powerful psychological hack that works most of the time.

We call this psychological hack Social Proof. This hack creates a sense of necessity in the minds of people to act in a certain way as people around them are doing. 

Also, these challenges are quite fun to perform so people love to take these up. 

So, let people have some fun while using your product by taking crazy challenges!

Pro Tips

  • Keep the challenges “not so challenging” so that anyone can take them up.
  • Showcase the specific features of your product so that people urge to buy only from you. 

#3. Meme Marketing

Image Source: Social Media Examiner

Memes are being loved by people these days. They are not just funny but also relatable to most of their audience. Use memes to advertise your startup!

By advertising through memes, you just promote your startup but also serve your audience some happiness. There are chances that your audience will end up falling in love with your memes and ultimately with your brand!

Pro Tips

  • Focus more on content rather than brand placement. Your memes must deliver some laughter.
  • Place your brands in a way that doesn’t seem like an ad.
  • Be regular.

#4. Host Contests

Image Source: WDRfree

Contests are a great way of promoting your brand. People also like to take part in contests to try their luck. Contests promote your brand in a way that stays in the minds of the audiences for a long time.

To enter the lucky draw, people also search for your brand and products from various search engines that add to the popularity of your website as well!

Some marketplaces like Amazon and Flipkart frequently put up contests for the promotion of various brands.

You can also use various social media platforms like Instagram or Facebook for putting up contests.

Pro Tips

  • Keep lucrative rewards to attract people to take up the contests.
  • Use the options for showcasing the features of your brand or product. Show your audience that your product is the best.

#5. Connect With Other Brands

It’s really important to connect with other brands in the market. This will not only benefit the promotion of your startup but will also let you meet more people and explore more ideas.

You can connect with any brand of your choice – let it be a well-established one or just a startup – like yours – it’s always fun to collaborate with new people!


  • Launch some ad campaigns that show that your startup is associated with a well-known brand to increase your brand value.
Author avatar
Arundhati Sensharma