Do you know that the success of your website actually depends heavily upon its visibility by the intended customers?
And only a high-functioning SEO website structure can help you get discovered and ranked on the first page of search engines.
Now that you know that an SEO website structure is essential – let’s dive deep into what it is and how to create a website structure.
What is a Website Structure?
Website Structure is the way you present your website to your audience. It further refers to the structure and the interlinking of a website’s various pages.
And this website structure is crucial because it facilitates user navigation around your site and the website crawler movement through your website, both of which serve to raise your search engine rating.
Interesting Reading: 7 Ways to Optimize Your Blog Posts for SEO
Importance of Website Structure for SEO
If you want your website to appear in the top searches of Google, your website must be structured with SEO.
SEO structure is crucial because as your site will grow it will get cluttered, and in order to organize it neatly and make it easier for Google and other search engines to find and know about your pages you need to structure your website.
Also, it helps in measuring your website’s performance over time.
To put it in easier words, Google looks into your website if it’s easier for the users to comprehend, and if it’s not, Google would not rank it high.
Tips on How to Create a Website Structure
- Have a Maximum of 3 Clicks from the Homepage
The user experience may suffer greatly if there are too many clicks taken from your homepage to reach a subpage when your site is linked.
That is why there should be no more than 3 clicks away from the homepage.
P.S. this is what we as an SEO company in India usually recommend and is a common SEO practice hence is a guiding principle and not a hard and fast rule.
- Link all the Relevant Pages of your Website
Don’t forget to develop an internal linking structure because the pages on your website have a lot of potentials to influence each other’s SEO rankings and generate much more traffic.
You should trace the movement of “page rank” around your website, taking into account the anchor text you use to connect to each page (which can be pretty aggressively keyword-optimized without triggering a Google penalty). This method will involve linking between pages that have similar topics.
- Link New Content Prominently
You may work hard on your new blog, but it still might not get to stand out and the reason could be low traffic, low ranking, and bare visibility.
It is because google has no signals to judge the new content, so the only simple and quick solution to do that is to link your new content prominently. You may also link it high up on your homepage.
Users could take a while to find new pages, and search robots might take a bit, too. Put essential information in prominent locations to solve the problem.
- Make Use of Breadcrumbs
As advised by Adam Hempenstall of Better Proposals, you can use breadcrumbs as a form of navigation as it helps make the website’s SEO structure neater.
It also serves as a neat UX touch for your audience to easily find the information they have been looking for.
- Categorize your Products in accordance with your Search Intent
Use logic to group products and buying styles together while building an SEO-friendly website structure.
By concentrating your efforts on matching search intent – you may enhance your chances of reaching everyone, from those who haven’t yet discovered your brand to those wanting to convert.
- Delete Old Content
It is often overlooked but deleting the old content on your website will help you structure your website in a more optimized way.
Further, if you run an eCommerce business and have outdated products that aren’t being used, you should get rid of them from your website because Google crawlers will be scanning through them unnecessarily.
Creating the right SEO structure for your website might be tricky but its results are amazing!
You must be compelled to work on your website structure after reading this article, right?
Therefore, it’s time to implement it now!
We are Buffalo Soldiers – A premium SEO company in India, and we also provide digital marketing services. Our SEO experts are the best in India, and you can get your perfect SEO architecture built for your website with us.
The SEO Services we provide are listed below:
- Technical SEO Audit Services
- On-Page SEO
- Off-Page SEO
- Keyword Research Services
- SEO Content Writing
- Link Building Services
We ensure that no detail gets missed, and our track record speaks for itself as we are a leading. For you and your brand, we go above and beyond. Reach out to us – we’ll give you a free consultation and assist you in how to create a website structure in line with the SEO your company requires.