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How To Create an Effective SEO Strategy To Generate The Best ROI

We have a line here that bodes well with everything that we do. “It’s about money, honey. It’s about that bloody ROI.” ← this is etched in our ethos of who we are and how we operate. Your entire presence online is based on how good your SEO practices are. How formidably you position yourself compared to your competitors and where you stand in your particular industry. It’s time you think objectively – do you really believe that other businesses are not incorporating SEO practices to generate a better ROI? If you’re living in this disillusioned dream of reality – then it’s time to WAKE UP! Here’s an analogy to help you understand what we’re on about here. Google’s algorithm is as volatile as a 14-year-old boy going through puberty. The room for error is minimal, and people who utilize search engine optimization services correctly will dominate their particular domain for years to come. 

What is an SEO Strategy?

What is an SEO Strategy No, this is not a rhetorical question – there can be a lot of confusion when it comes to this topic. We want to ensure that by the end of this article, all of us are on the same page, so let’s start with the basics.

An SEO strategy is a technique of categorizing a website’s content to increase its chances of showing in search results. Essentially, it is the procedure you use to improve your chances of gaining organic traffic from search engines.

For content marketing (looking at you Kartikey), an SEO strategy is an important aspect to adorn to ensure that your content can get seen in the first place. There are three types of SEO that require a strategy:
  • On-page SEO: Focusing on the content on site pages and how to optimize it to improve the website’s ranking for certain keywords.
  • Off-page SEO: Focusing on links to the website from other websites on the internet. The quantity of backlinks a site has from reliable sources aids in the development of trust with search algorithms.
  • Technical SEO: Focusing on a website’s backend infrastructure, such as site code. Because Google values technical setup equally as much as content, this position is critical for ranking.

Also Read: 8 Vital On-Page SEO Tips Every Business Should Follow

Creating An SEO Content Strategy

Creating An SEO Content Strategy
  • Maintain A Mobile Friendly Website
4.32 Billion unique mobile internet users were detected in 2021. That’s more than 90% of the global internet population!
A website that is both speedy and mobile-friendly (or responsive) is vital. Google considers page speed and mobile friendliness when determining where your site ranks in search results. Lower results are likely if your site is sluggish or does not appear effectively on mobile devices. Rankings are crucial when it comes to SEO and ROI. If you do not rank satisfactorily in search results, you will not be able to attract the traffic required to earn an ROI from SEO. For context, around 95% of search traffic flows to the first page of search results, implying that a page-one position is crucial.
  • Prepare A List of Long-Tail Keywords
Create blog articles or web pages using your long-tail keywords to explain the specific themes inside the pillars you’ve chosen. All of your long-tail keywords work together to form a cluster around a concrete topic. Search engine algorithms rely on relationships to link consumers with the information they seek. Determine the terms customers use while searching for your products or services on search engines. Avoid using short and unclear keywords because they have a high level of competition and may attract the incorrect audience.
  • Content is KING
Quality content not only helps you rank for keywords but also keeps your readers interested. You may do this by addressing your audience’s pain areas by providing practical answers, making the information aesthetically appealing, and supplying in-depth content.

You can rank in search engines with each blog article you write. Remember that you are writing material for your audience, not search engines.

You may generate a list of 10-15 short-tail keywords that are related to your business and are being searched for by your target audiences using search volume and competition as your metrics. Every organization has distinct goals – an SEO’s responsibility is to research their market, identify what their consumers care about, and build a plan that provides them with what they want.
  • A Link-Building Schematic
According to research, there is a favorable relationship between links and first-page Google ranks. Link-building is critical for off-page SEO. It refers to the process of obtaining backlinks from other websites on the internet. Begin developing a link-building strategy by considering how you might acquire backlinks to your site. Spend some time considering all of the different methods you might get inbound links. Perhaps you’ll begin by exchanging links with local businesses in exchange for links to your site, or you’ll write a few blog posts and distribute them across various social media platforms.  You may also contact other sites for guest posting opportunities that will allow you to connect back to your website.
  • Prioritize Video Compression
Google has a knack for visual content. It could range from images to videos to infographics. Your end goal is to retain user attention.  When a video has a large file size, the internet browser has a difficult time retrieving your website. It slows down your page speed, which is one of the most important ranking criteria for search engines. A reduced file size means your page will load faster, and you will rank higher on Google. Check the file size before uploading any media to your site. Anything more than 1 MB is too large and must be compressed. To protect your site’s performance, it’s advisable to keep your files in kilobytes (KB).

And Therefore…

Refer back to the first line of this blog, and understand where we are coming from. At the end of the day, money is the primary indicator of how well you’ve utilized search engine optimization services. Buffalo Soldiers are one of the best SEO companies in India. We provide services such as Technical SEO Audit Services, On-Page SEO, Off-Page SEO, Keyword Research Services, SEO Content Writing, Link Building Services, and much more. Our team has top SEO experts in India who go the extra mile to ensure that your brand or business ranks high in search engines. We also provide a free consultation, so reach out to us, and we will curate a plan to help you understand how we can take your business to the next level.
Author avatar
Naveen Bansal
Mechanical Engineer turned an SEO specialist, Naveen loves to explore his culinary taste and embrace the hidden Punjabi in him. With many years of experience in content production, he flourishes in his domain and understands the nuances required for optimizing Google rankings, Naveen is known as someone who has a flamboyant taste in sneakers, love for bikes, and someone who will always speak his mind.