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What Is The Future of Digital Marketing in India?

There is no denying we have witnessed drastic developments in technology in the past few years. 

From planning a whole schedule around watching a TV show to now pausing, saving, and even downloading whatever content you would like, we have been a part of some exciting growth. 

Remember as a kid we would often dream of the comfort we have now achieved? I wish I wouldn’t have to wake up every day to get to school, bam, and a few years later, people were attending online lectures. Wish I wouldn’t have to walk to a store and interact with people just to buy milk. We gave it a few years, and there were apps delivering everything to our homes in just a click. 

With our personal manifestations coming to life, it was absolutely necessary that technology grew in other sectors as well. Sectors such as entertainment, wellness, and well marketing. It is the one we will be focusing on today. 

Must Read: What Is A Digital Marketing Agency And How It Can Help Your Business?

Let’s Understand What Is The Future Of Digital Marketing In India

Marketing is defined as the best way to showcase any company or product. It could be done in several different ways, from creating mind share for a brand to building another brand from scratch, marketing includes it all. When you combine this process with the limitless power of the internet you get digital marketing!

Well, that’s standard practice now – to use the internet to market yourself digitally, but how can you leverage this medium to truly enhance your business and brand?

During the pandemic, an undeniable and extremely necessary digital shift was created. With this shift came the possibility of also shifting our workspaces and lifestyles. Digital marketing saw huge developments during this period and has only continued to grow since. 

According to an article published by Mckinsey, ​​digital marketing is now a growth engine for many companies across a variety of sectors, with the ability to drive an increase of 5% to 8% in revenues over 12 to 18 months by capturing more online traffic and engaging with consumers more effectively. 

We also focus on how some financial institutions have witnessed a fivefold increase in digital sales.

Another report by Goldman Sachs indicates that the advanced advertising profession scope in the Indian market will be valued at $160B by 2025, which is multiple times the current worth. It further indicates that advertising agencies in India will also have a growing appeal to the youth as a professional space they could enter. 

Why Are Digital Marketing Services In India Set To Grow? 

There has been a sharp rise in the demand for digital marketing services in India. It is mainly due to the changes in traditional marketing. When earlier one would think of marketing what mostly crossed their minds were print ads, door-to-door sales, word of mouth if you had the budget- Television ads. With digital marketing, the manual labor attached to marketing has almost become obsolete. 

Now when people look for advertising agencies they want organizations that operate on technology. Additionally, digital marketing despite being more cost-efficient than regular marketing often offers better results in publicizing a product or brand. With the smart use of social media platforms, digital marketing can offer a higher engagement rate. It is the quickest way to connect with customers, further with features like customer reviews – it is now possible to get customer opinions on brands in real-time. 

Interesting Reading: What Are The Advantages of Hiring A Creative Ad Agency

What adds to making the future of digital marketing brighter is also that it can be target audience specific. With traditional methods, it was tougher to segregate a market of audience and advertise only to those audiences. With digital marketing, however, you can not only select what people you choose to advertise to but also predict consumer behavior and deduce helpful conclusions such as whether a customer is likely to buy your product or whether it would be a waste of money to target an ad towards them. 

And Therefore… 

The future of digital marketing services in India is only set to grow in the coming years. Apart from helping brands across the nation set up their own identities with better tools, digital marketing will also increase job opportunities for people in the country. Agencies continue to switch to digital marketing on account of its increased efficiency and credibility. 

If you are someone who is looking for agencies that can help create your brand or even help your existing brand reach newer heights we are here to offer our services. We at Buffalo Soldiers are an advertising agency filled with creative people who can build your brand for you. From creative copies to stat-powered blogs, from paid marketing to smart SEO strategies we are a complete package.  

If we fit your requirements, you can reach out to us at: buffalosoldiersdigital.com/contact

Author avatar
Shiva Singh Panwar
An engineer turned writer turned digital marketer. Surprisingly euphemistic as long as there is constant supply of coffee. Loves problem solving, hates boredom. Always up for hangouts. A great conversationalist and listener. Great with inside jokes.