The ‘boom’ in the social media space on the internet has been going on for more than a decade. As trends suggest, this ‘boom’ isn’t here to leave us for good.
Today, Social Media isn’t just a platform to interact anymore. Brands use it as a platform to communicate their identity with their audience. For some, it is a way to connect with friends and family and of course, the activities being done on Social Media are endless.
So, how many people actually use social media?
5 Billion.
Yes, 5 BILLION.
The internet is home to more than 5,000,000,000 social media users.
Just a handful of interested followers from this huge pool of users can take your following to unprecedented levels.
Sounds easy, right?
It’s easier said than done. You need to go unorthodox, or unconventional to break this puzzle.
7 Methods To Amplify Your Social Media Reach
1. Leverage multiple platforms.
Life doesn’t end at Facebook, Instagram, LinkedIn & Twitter. To put things into perspective, these platforms take just 50% of the social media traffic. There is a mammoth amount of potential on other platforms such as Reddit, Snapchat, Tumblr, Quora, and Pinterest among many others.
Quora marketing works wonders for EdTechs, while Snapchat is home to many camera brands, designers and artists leverage Pinterest to the very core. The potential Social Media has apart from the “Big 4” platforms is massive.
2. Keep your audience engaged.
But how? There are multiple ways.
Users just LOVE giveaways, how about doing a valuable giveaway in which users have to tag their friends? Less effort, but a big reward for the user. This way, you can fetch a healthy number of followers.
An AMA (Ask Me Anything) session over different platforms works wonders. You get to know and interact with your audience on a much more personal level.
One unorthodox way is to interact with the posts of your followers. One good comment can fetch many followers from their clout.
3. Go LIVE – Do something different.
Speaking of unconventional, MrBeast did crack the “Unconventional code”.
He happens to be the individual with the most YouTube subscribers on the planet. And guess what? He got his first taste of fame by going Live and counting to 1 Million without stopping.
The takeaway here is that users do like, and even search for something different on the internet. Manipulating platforms isn’t usually the key, just try to create what your audience might find amusing.
Unconventional? Unorthodox? Genius? We’ll let his success decide the adjective here.
4. Create an unorthodox bio.
Let’s just say, you’re a sneaker brand. A bio that says “We are the best sneaker brand in the country” sounds cool, but how about “Kick bruises and uncomfortable walks away, check out our latest comfort wear at www.xyzsneakers.com/comfortwear.
You can see the difference, right?
Your choice of words matters a lot. Again, you need to go unconventional & unorthodox to crack this puzzle.
5. Create User Generated Content OR Create content WITH users!
Asking users to generate content is cool, and it usually works as well! UGC helps you generate a few numbers of followers.
But, how about you create content WITH users? It is cost-effective, positions your brand as an inclusive one, and helps you fetch the clout of multiple users.
Creating content in collaboration with users is a relatively new concept. There is a huge scope to understand and crack this space better than other Social Media users.
6. Do collaborations with other pages.
If you haven’t heard of the Zomato-BlinkIT collab, you’re in for a ride.
A very recent collab between these 2 hyperlocal giants literally broke the internet. It is quite fascinating how the brands leveraged the difference between their services, to market them both using a mere billboard.
7. Use New-age tools.
The amount of new-age tools available on the interest is massive. ChatGPT is the king of conversations these days. There are many tools that you can leverage to increase your followers over social media. Some of them are listed below:
- ChatGPT – Getting popularity by the day, generating new-fresh content using the power of AI.
- Hootsuite – Helps businesses to track their clients and understand their sentiment and engagement towards their brand.
- Social Status – This SMM tool helps automate social media reporting by carrying out a detailed analysis of your profiles.
- Buffer – Buffer has been loved by marketers for years. It helps you schedule posts on multiple accounts and platforms and even helps you schedule comments.
And therefore…
With around 5 billion users on Social Media, traditional methods to lure or attract users haven’t worked for years. Building an unconventional social media strategy takes extreme effort, time & experience.
It is recommended that you build a robust & unorthodox strategy to reach your social media goals.
With years of experience, we are a leading social media marketing agency in India, and our team of experts has a track record that speaks for itself as we’ve cracked the puzzle in regard to Social Media.
Reach out to us for a free consultation, we’ll assist you with creating a social media strategy that aligns with your brand and its goals.
