Ever wonder what makes a brand so popular?
Is it got to do with their service, products, or promotion?
Well, all these are important factors in transforming any business into a brand. However, one of the most key aspects of a brand is its logo.
The brand logo is not just a piece of design, but it reflects the identity of a brand altogether. This is why, whenever you see an “m” you guess it to be McDonald’s without giving it a second thought or be it Dominos, Audi, Mercedes, Nike and thousands of other brands that you can think of just by looking at their logos.
This is what we call the power of a logo. Even though every passerby looks at it for less than a second, the logo manages to create a considerable impact on their minds.
So if you’re keen to understand what makes a good logo, check out all the points listed below and make an amazing logo to make your business rock.
Make it unique
Making your logo distinctively unique is not easy as we are all about inspiration. You may find motifs of other brand styles in your logo.
But try to ensure that your logo is not similar to any of your competitors or close to any of the trademarked logos. As this might pose trouble and bring negative fame for your brand.
So, look for something different, and when you find something which reflects what your brand, get it trademarked before anyone else.
Pick the right colors
Understanding the psychology of colors is very important as it consciously and subconsciously creates an image in the minds of the customers.
Just as a bright orange color encourages customers to click and red significance the eagerness to eat. This is why all food brands prefer a red logo to excite the temptation of customers towards food like Zomato, KFC, or McDonald’s.
This ability to understand color psychology is significant for everyone who designs a brand logo as it has the power to drive either higher traffic or no traffic based on colors used in the brand logo.
Keep it simple
Do you believe in creating a complex logo for your brand to reduce the chances of it being copied? If this is your thought process, then maybe we must step back a minute to think.
Think from the perspective of a customer who ideally spends less than a second to see your logo while passing by. With so less time in hand, it becomes all the more difficult for a customer to decipher a complex logo in comparison to a simple and comfortable logo.
So the point is to keep your logo simple and easy for anyone to draw. This makes your logo easy for anyone to understand and remember.
Experiment with format
Once you finalise your logo, experiment with its format on multiple mediums like your website, book cover, goodies, wall mount and similar mediums.
This activity will help you understand whether your logo which seemed to be appealing on paper is looking good enough on other platforms as well or not. Because when a particular logo is finalised, it will be used on every platform where the company has its presence. So testing your logo on multiple formats before finalising it for trademark is easy, but efforts to rebrand it from scratch is not so much!
Don’t hurry, give it some time
Designing a logo is not less than a piece of art. So have patience and give it ample time before finalising one.
This extra time helps the designer to think and brainstorm and enables their creative juices to flow and channel that extra pinch of creativity which makes it perfect..
Multiple reworks may help put the pin on one single design. Additionally, you must take a public opinion through the form of a Target Group discussion. At the end of the value chain, it is your beloved customer that must remember and love your logo.
Organise a logo test
Testing a logo is nothing different than testing a new product in the market. So before you finalise any logo for your brand, test whether your target customers like it as well.
Because ultimately the customer is the king, if they are not able to relate with your logo design then that can’t be the perfect logo for your brand, no matter how much you love it.
So before finalising any logo for your brand, show your logo variants to a target set of potential customers and take their feedback on your brand’s logo.
This activity is a great way to boost your brand when launched with the logo and assures a certain confidence in audience reaction.
Hire a designer
Designing a logo is a very crucial process, and if you do not have the creative understanding of design, it is best to hire a designer and get your logo designed.
In today’s era of digitisation, when everything is available online and some of it is even free, then why go for a designer rather than using a free logo designing tool?
Well, this is the most common question that everyone who wants to get a logo designed for their brand thinks of. But it’s not that easy.
By hiring a designer, you are making an investment in your brand. To get a customised logo that talks of your brand and the values that it caters to. It is the most original and personal approach, which is never possible through freely available tools which have set patterns and shapes to create a logo that is common and vague. It undermines the ability of your brand to shine and distinguish itself from the rest.
So these were some quick tips to create a perfect logo for your brand that speaks the value and passion your brand portrays and gives a strong impression on your customers.
To get more insights about good logo designs and content visit Buffalo Soldiers, your one call away digital agency which can help you create the best logo for your brand with its expert pool of designers, creating thought-provoking yet simplistic logos for popular brands like Mahindra University, WWF, IDEMIA, Cyient and many more.