Introduction
The world has changed drastically in the last decade. Back then, people used to open their laptops, log in to Facebook and start scrolling through their newsfeeds. Now they use their mobile phones. Even before smartphones existed, we didn’t have high-speed internet. We used modems and had to wait for what seemed like an eternity just so that we could get access to the internet. Today, you can connect with your customers on Messenger or Whatsapp within seconds. The same is true for advertising on Facebook — it all started when you had a Facebook Page and posted some content for free and waited until your followers saw it in their news feed. Today, thanks to engagement rates dropping every year since 2014, if you want people to see your posts organically, you need a ton of money or a big following (or both). And even then there’s no guarantee that your content will be seen by anyone at all!
How do we find a way around this problem? Here are 10 trends that will convince you why investing in Facebook Advertising or META for Business is a must for any organization.
Facebook Mobile Advertising
According to Statista, 98.5% of users access Facebook through a mobile device, and only 1.5% access it exclusively via desktop or laptop.
The difference in the audience share is jarring and one you must capitalize on.
Mobile advertising is no longer new. But, it’s still a hot topic for marketers and advertisers who want to use this channel for their business.
Facebook mobile advertising (a.k.a Facebook ads) is one of the best practices to help businesses reach their target audience globally and increase conversions through optimizing paid traffic. So if you are not already, get started with Facebook ads! However, there are several tips that every marketer should know before starting off with mobile ads:
- The Rise of Video Ads: As per the latest statistics, 80% of consumers prefer watching videos over reading text on social media platforms such as Facebook or Instagram. Hence marketers need to shift their focus and create compelling videos that speak directly to the right audience at the right time.
- Consistent Social Media Stories: In order to generate leads using social media channels like LinkedIn Groups or Twitter Chats, you need an idea that will resonate well with your target audience, or else they won’t respond at all! This means investing time into developing content that contributes towards building brand awareness among potential buyers while creating value for them as well!
The rise of Facebook video ads
Facebook video ads are an ideal way to reach your audience. If you haven’t yet tried them, now is the time!
According to Facebook, video ads on their platform drive higher engagement than any other type of ad format. They also have a higher conversion rate (3% vs 1%) and click-through rate (0.7% vs 0.3%). For example, if you are running a campaign with a budget of $1 million, then you can expect that every 1 million users will watch 11 videos each before one clicks through or makes a purchase on your website (compared with just three). As these numbers suggest, Facebook video ads are becoming more popular and effective than ever.
Consistent social media stories
Consistency is fundamental, especially with your social media stories. You can’t just post a story and then never do it again. If you want to stay at the top of your customer’s minds, you will need to keep them coming back for more stories on Facebook and Instagram.
You should also be consistent with the type of content you’re posting. For example, if you are posting videos every day then make sure that all of them have similar voiceovers or background music so that they don’t sound repetitive.
Learn More:
- How B2B Social Media Marketing Can Benefit Your Brand?
- 5 Tips To Build An Engaged Community On Social Media
Personalized ads
Personalized ads are ads that are targeted at a specific user. The ad is based on their previous activity on the site. Personalized ads can be based on their previous search history or even previous purchases.
Personalized ads are crucial for businesses because it allows them to be more effective in reaching their target audience using Facebook’s targeting options like:
- Age range (18–24)
- Gender (male)
- Location (New York City)
A/B Testing
A/B Testing is a method for testing two versions of an ad and seeing which performs better. It’s an excellent way to examine different ad creative, ad copies, and landing pages.
A/B Testing can help you determine what works best for your audience. For example, if you run an A/B Test on the same day with two different headlines and one gets more clicks than the other—that means you should use it when creating new ads!
Rising Facebook Ad Costs
Facebook is a pay-to-play platform. That’s a fact. Facebook is also coping with massive competition from Instagram and Snapchat and a host of other platforms trying to steal their ad dollars. Facebook is a mature platform, and it’s unlikely that things will change in terms of rising costs for ads anytime soon.
Facebook was built for brand awareness campaigns; it’s not really designed to deliver direct response campaigns (but you can try). The vast majority of businesses on Facebook use the platform primarily as an awareness builder, not as an immediate sales driver or lead generator. That said: You can absolutely achieve exceptional results through retargeting campaigns on Facebook if they’re executed correctly! For example, if a campaign for an e-commerce website gets conducted, it can reap good results on Facebook.
In addition to its amazing targeting capabilities and rich ad formats, another reason why so many brands still love this social network despite growing costs? It’s still one of the most engaging networks out there! People just love scrolling through their News Feed every day – could be because they’re friends with people who constantly post photos from all over the world (and want constant updates about them), or maybe something else entirely…
Facebook Native Advertising
Facebook Native Advertising is a new format that allows you to display your ads in the form of a post on a user’s News Feed. The ad looks and feels like an organic post from a friend or brand, but it’s actually an ad and appears as such in the feed. If users want to engage with the Native Ad, they can click through to learn more about it—and even purchase it right there!
This is similar to how Instagram Stories work: they blend into the feed of stories from real people instead of being pushed out as ads. And this means better engagement because people aren’t seeing interruption banners or pop-ups all day long (which doesn’t increase conversion rates, just annoyance).
Facebook Native Ads are great for increasing engagement because they’re not interruptive, which means that when users see them in their feeds they’re already engaged with Facebook’s content ecosystem. They’re already looking at photos and videos from friends and brands—so there’s no need for massive advertising budgets just yet!
Sponsored Content
- Sponsored content is a form of native advertising. It’s an ad that looks like the rest of your content, but it has been paid for by an advertiser (you). These can be posts or videos, and you can use them to promote anything from your business profile to a specific product or service.
- If you have a Facebook page and/or Instagram account, sponsored content is one of the most effective ways to spread awareness about what you do—especially if you have an engaged audience who likes what they see!
- Sponsored Content is splendid because it lets people know that businesses are behind the posts on their favorite platforms. In this way, users feel more comfortable engaging with brands when they recognize them as authentic voices rather than faceless entities trying to sell something else entirely (like other forms of advertising).
Boost Post
Boost Post is a feature that allows you to promote your posts to a targeted audience. It’s one of the most effective ways to increase engagement and reach with your followers, but it’s not free. You’ll have to spend some money if you want to use this feature; however, if you’re looking for a way to get more eyes on your content, Boost Post is definitely worth the cost.
Boost Post can be found under “Your Page” in the left navigation menu on Facebook’s main page or by searching for it directly via the Facebook search bar (in which case it will show up as “Boost”). This page shows all of your recent posts with links underneath each one that allows people who like those posts to promote them again so more people can see them and engage with them.
Facebook Augmented Reality Ads
Have you ever wondered what the future of marketing will look like? Facebook is betting on Augmented Reality, and so should you. This new format allows businesses to create 3D objects that can be viewed in the Facebook app. These ads are a great way to promote a product or service, as they can be interactive and allow users to engage with the ad.
Let’s say your brand has developed an augmented reality headset that allows people to watch movies from their living room couch. You could create an ad for this product and make it appear on top of your customer’s head in real-time! The possibilities here are endless—you could even use AR for fun things like shooting zombies with laser guns during a zombie apocalypse (which we all know will happen).
Facebook Ads Stories
Facebook has introduced ad stories. Ads stories are stories that are created by advertisers and designed to be used as a part of an ad campaign. Ads stories are curated for mobile devices and can be used in Facebook’s feed or in the Instagram Explore tab. They allow you to add text, images, videos, and other content into the story (like you would on a regular Instagram post) but also include tools to track engagement. You also get to see different elements of your story, such as which parts users watched first or how many times they watched it all together.
Facebook Ads or Meta for Business has proven to be one of the most efficient ways to get in front of your audience, and the potential is only increasing in 2023. So if you have a business or a brand, regardless of the product or service you offer, you need to consider Facebook Advertising as a powerful digital marketing tool.
Facebook is the largest social media network, with more than 2 billion users worldwide and over 1 billion monthly active users (MAU). If you want to reach your target customers on social media platforms then Facebook advertising will give your business access to this massive audience at an affordable cost.
Facebook is also constantly developing new features that enhance its user experience – including live video streaming, Stories ads, and other ways for businesses to interact with consumers while they’re on their phones. In addition, emerging technologies are improving data accuracy so marketers can target specific audiences more accurately than ever before!
And Therefore…
Here’s the bottom line: these trends are all about making your ads look and feel natural in the Facebook ecosystem. If you can do that, your audience won’t see your ad as some sort of interruption, but rather as an experience tailored to them. This is why we firmly believe that you should be testing different formats and layouts for every one of your ads. By doing so, you’ll discover what works best for your particular industry or niche and create a better experience for your audience.
