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Top 5 Graphic Design Trends For Branding Your Business In 2024

When in the field of art, growth comes when you step out of your comfort zone, and try something new every day. Monotony brings stagnancy, and stagnancy will kill your career.

Your audience expects newfangled content; if you fail to give them that, you lose your potential customers. This is why, unique trends come in every year, those who adapt gain popularity, and those who don’t get lost in the crowd. 

2023 has brought out various trends in the graphic design industry that are all about breaking free from boundaries, designs that are bold and fierce, and restructuring perspective.

In this blog, we discuss the best graphic design trends following which you can take your brand to the next level. 

Top 5 Graphic Design Trends For Branding

  • Hand-Drawn Illustrations 

In a world full of super-duper, perfectly polished, and sometimes kinda samey graphics, these hand-drawn illustrations are like the colorful confetti that make your designs pop and stand out, like a unicorn in a herd of horses. 

Imagine this: people don’t just want the same old stock images; they’re craving custom-made art and visuals like a kid craves candy. 

Personalization is the game’s name in both the design and business wonderlands and hand-drawn illustrations are the crown jewels. They bring a cozy, down-to-earth, and welcoming vibe to your brand.

  • Motion Graphics

For a long time, outdoor advertising relied on static images, as making them move seemed almost like a magical feat and it remained as a graphic design trend.

Today, thanks to advancements in design technology, high-quality moving images are within reach for both indoor and outdoor advertising. You can spot these dynamic billboards at various locations like bus stops, malls, or city squares. 

The great news is that brands no longer require a substantial budget to infuse motion into their advertising, which, in turn, adds an extra layer of engagement for consumers.

  • Vivid Nostalgia 

In graphic design, the retro style has always been quite the trendsetter. And guess what? That graphic design trend for branding is here to stay for 2024 and beyond. We’re on a journey into a vibrant, vintage realm that takes us back to the 1970s, ’80s, and ’90s. It’s like a groovy time machine with a twist, bringing in some psychedelic and retro-futurist vibes that mix the old with the new, and the familiar with the experimental. 

Picture this: this year’s graphic design trends will be a symphony of bright and bold colors, featuring snazzy gradients and adding some rough-and-tumble textures. They’ll also be making a sweet return to traditional fonts, like Serif, which are classics in their own right. 

And remember, nostalgia isn’t just a trip down memory lane; it’s a magical ingredient that gives branding a powerful emotional kick.

  • Brutalism

Brutalism in design flaunts its rugged, unrefined charm. It’s all about that bold and robust vibe. This design style takes its inspiration from the architectural movement with the same name, sharing its core traits like a strong focus on functionality and simplicity.

Recently, brutalism has been staging a comeback in web design. Many graphic design services in India are captivated by its rough-around-the-edges aesthetics, which can be wielded to craft websites that are genuinely one-of-a-kind and unforgettable. 

Think of brutalism as a unique blend of Utilitarian Design and Y2K nostalgia – it’s a niche choice and not everyone’s cup of tea. But if you’re aiming to make a daring, head-turning statement with your design, this style could be your ace in the hole.

While brutalism might not tickle everyone’s fancy, it’s certainly one of the best graphic design trends for 2024 that’s gaining more and more attention.

  • Experimental Fonts

Fonts are now becoming the artists, expressing themselves through shapes and colors rather than plain words.

The stars of the show? Display fonts are seizing the spotlight, and they’re playing with the limits of legibility while keeping things crystal clear. Display fonts are like chameleons, coming in all sorts of shapes and sizes. We’re foreseeing an uprising of fonts flaunting soft, organic forms and even some graffiti-style playfulness.

But a word to the wise: tread carefully on this creative path. While pushing the boundaries of legibility is exciting, going too far might leave your audience scratching their heads. 

And Therefore…

Just as we helped you stay updated with the best graphic design trends for 2024, we have the edge to help you with designing them as well. We are Buffalo Soldiers, a top-performing graphic design agency in India

We’ve got the moves; we’ve rocked around 50,000 designs, and we’ve got the know-how to turn your wildest design dreams into reality. We’re not just riding the trend wave; we’re making waves and setting the trends others follow.

#ProTip: Looking for a website makeover that’ll make your competitors jealous? Or perhaps you have a wild, wacky design idea that’s itching to burst into the world? We’ve got the magic wand for that!

Get in touch for our graphic design services in India, and let’s kickstart the party that’ll make your brand the life of 2024’s design extravaganza. 

Author avatar
Apoorva Chhabra
Writing isn't just an art form for me; it's an emotion that courses through my veins. With every stroke of the pen, I strive to capture the essence of our shared humanity, diving deep into the realms of life. 🐥🥰 I desire to sprinkle hope, understanding, and healing onto the pages of the world, one piece at a time, one word at a time.