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How to Build Social Media Marketing Strategy for Your Startup?

India has seen a growth of 15,400% in the number of startups from 2016 to 2022. Yup. That number is staggering and astounding in every aspect. Are you also one of those who have recently started their venture and looking to make a formidable space in a competitive environment? Are you looking to hire the service of a social media marketing agency in India to enhance your brand’s social voice and attract new leads?

Digital marketing is crucial for startups today, as many have failed due to a lack of an efficient social media plan. Because the use of social media in digital marketing is so vital, we’ve produced a list of the top social media marketing strategies for startups to help you make social media a powerful marketing channel for your company.

You’ve created a fantastic product or service, but that’s not the challenging part. The hardest part is persuading others to care about your company and what it can do for them. We’d be delighted to demonstrate how to use social media marketing for startups.

Social media may be your startup’s undiscovered secret weapon for growing brand awareness and lead generation. What is the most enjoyable aspect? It’s a low-cost marketing strategy. It is a channel that you MUST use. It is the most popular and effective medium for communicating with your target audience and drawing their attention to your company.

Here’s how you build a social media marketing strategy for your startup ↓

10 Tips to Create A Good Social Media Marketing Strategy for Startups

10 Tips To Use Social Media Marketing for Startups

1. What are The Best Social Media Marketing Channels For Your Brand

Instagram, Twitter, LinkedIn, Facebook, or Pinterest. Each of these social media channels serves its own purpose, and you have to understand which one is the ideal choice for you and your startup to create an audience. Before you approach any medium, you must first determine the zone of your startup’s intended audience.

List no more than four to five social media marketing platforms where you could find an audience interested in your product or service, then conduct campaigns on each one to see which ones are best for your company.

2. Understand The Needs Of The Target Audience

You must target the right demographics to generate income. Understanding your audience and what they want to see on social media is crucial. It allows you to develop material that the target audience will enjoy, remark on, and share. It’s also necessary for your brand that you turn social media followers into customers for your business.

A full-service social media marketing agency could conduct an audit for you, and identity the KRAs for this particular function.

What you need to know about your target audience:

  • Age
  • Geographical Location
  • Gender
  • Average Income or Job Industry
  • Interests

3. Competitor Analysis Is Crucial

A competitive analysis enables you to learn who your competitors are and what they do effectively (and not so well). You’ll gain a clear feel of what’s required in your business, which can help you define your own social media goals. It will also assist you in identifying opportunities.

It’s possible that one of your competitors is dominating one medium but is hardly putting any effort into others. You can leverage that untapped space to create your own identity and a formidable positioning in this space.

4. Identify Toolkits Curated For Startups

As your company grows, you should keep your social media channels updated outside business hours. It necessitates the use of systems that automate the production of marketing content on time.

  • HubSpot
  • LemPod
  • HootSuite
  • Social Pilot
  • Biteable

5. Implement Techniques To Strengthen Social Presence

Three techniques that help to strengthen your social presence:

  • SEO: Critical while creating content for your marketing plan. Incorporating relevant keywords and phrases into your content raises your site’s position in Google search results, making it simpler to find. You could refer to search engine optimization services to help you out in this aspect.
  • Retargeting: The stage that takes place when you have attracted a sufficient number of visitors to your website through frequent advertising. According to data, retargeting commercials have a tenfold greater click-through rate (CTR) than traditional ads.
  • Email Marketing: The practice of pitching prospective clients your products and services via email is known as email marketing.

6. Visuals Matter

To achieve your aim, your material should be visually appealing, original, and enjoyable. It’s all about visually representing your business and enticing visitors to click on your adverts.

Your visual language sets your brand apart, and you need to capitalize on it as soon as you can.

7. Use Moment Marketing

You must keep an eye on all current trends and determine which ones you can profit from for your company. Moment marketing is the best way you can have a viral moment – helping you elevate your brand in the public eye. #GoForIt

8. Focus on Mobile Audience

Surprisingly overlooked, mobile audiences make up the lion’s share of internet users. You should curate content and implement strategies to have to get exposure to your brand in front of the mobile audience.

9. Follow Top Performing Accounts In Your Domain

The top dogs of your industry are there for a reason. Follow their social handles and analyze what is that they’re doing that is working. It will help you in figuring out the right approach needed to curate a similar strategy for yourself.


Your posting schedule needs to be consistent. As a startup owner, you can’t expect to just put out content for a few days, and then go AWOL for a few weeks. All the engagement generated goes to waste due to this inconsistency, so ensure that your posting schedule is on point.

And Therefore…

We started this article regarding start-up statistics, so it’s appropriate for us to end it with another.

India has the third-largest ecosystem in terms of startups, and still, 80-90% of them fail within 5 years.

In no way are we implying that had these failed ventures had a social presence that resonated with the brand, they would’ve survived. But, we definitely believe that having an emphatic social presence can help you mitigate many issues after the inception of your startup.

Now the question arises – how are you going to implement these tips mentioned in the blog? Don’t worry – we have the answer.

We are Buffalo Soldiers, a social media marketing agency in India. We provide comprehensive solutions to all your social media problems and ambitions.

Our services entail:

  • Organic Social
    • Strategy
    • Editorial calendars
    • Copywriting
    • Graphics (image, video, motion)
    • Reporting/analytics
    • Community management
    • Social listening
  • Paid Social
    • Strategy
    • Audience/Targeting
    • A/B testing
    • Budgeting
    • Creative development
    • Reporting/analytics
    • Optimizing
    • Influencer Marketing

Buffalo Soldiers helps businesses with various aspects of their social media marketing plan, including social strategy, content production, community management, paid social advertising, influencer marketing, and more.

Reach out to us – we offer free consultation and help you curate a marketing plan for your brand/startup.

Author avatar
Aarushi Mishra
Aarushi with two A’s in her name. She likes waiting for parties to go from ‘Despacito’ to ‘Teri Ankhya ka yo Kajal’. In addition to being a social media madhumakkhi, she dances, directs, acts, teaches and travels as well.