Since there is so much competition online today, every company needs one or more sales funnels. Without one, a customer would most likely see the service and then purchase from someone who has used a sales funnel to direct them.
So, how do you build a successful sales funnel? Here are 5 ways to Innovate your Sales Funnel.
#1. Traffic Generation Boosters
Image Source: PPC Mate
It is the primary method of communication with leads is to drive traffic to your website. But how do you measure the efficacy of various traffic generation methods? Sponsored advertisements are only valuable if they generate high-quality leads.
You can also boost the site’s organic traffic. Affiliate ads operate by taking a share of any transaction made on the pages that host the ads. So, if a content writing company uses one of your affiliate advertisements to advertise your web development company on its website, the company gets a small percentage of the sale—and you only pay if the leads they deliver turn into paying customers.
However, you’ll need a system for monitoring clicks and commissions to determine their effect and payout those who refer business to you.
You can also improve your site’s organic traffic by improving the content. High-quality content, such as blog posts and webinars, will help you add value to your goods while also increasing lead and customer interaction. Guest blog posts on other websites can also help your SEO by directing links back to your landing page from reputable sources.
#2. Improve Lead Acquisition Efficiencies
Image Source: Landingi
As soon as a lead clicks through to your site, make sure they see a good overview of what your company has to offer, as well as a clear Call to Action (CTA). You don’t want to lose quality leads on your landing page because the copy is unclear or there’s no obvious way to engage.
Make sure your landing page has both eye-catching branding and content that explains your product or service. Communication is crucial in this situation. Leads want to be treated with respect and have a thorough understanding of the product. This involves the ability to contact a member of the team for a more personalized experience, which is possible with Live Chat apps.
Customers are three times more likely to become leads who perceive an organization to be attentive and communicative.
#3. Increase Lead Conversions
Image Source: Campaign Creators
Implementing lead magnets on your landing page is the next step in converting leads after moving traffic. Lead magnets are methods for gathering information about potential customers in return for a free sample of your product or service.
A good first step is to persuade leads to sign up for a free service. However, going from attracting leads to increasing lead conversion takes a lot of perseverance.
Don’t stop reaching out to leads that have signed up for a mailing list or a free trial. Consider other opportunities for participation, such as providing discounts or exclusive offers, if they do not willingly sign up for a paid subscription after a free trial month.
Create a thank you page for leads who respond to your CTAs by providing them with more specific resources and ways to connect with your business.
Constantly evaluating the performance of your affiliate ads will provide insight into where your quality leads are coming from and what level of conversion they are at.
#4. Activate Your CRM Software
Image Source: Nextiva
Without a framework that centralizes all of the data relevant to individual customers, lead conversion and acquisition are difficult. Customer Relationship Management (CRM) software comes in handy in this situation.
CRM systems allow you to centralize your sales and support networks while still tracking customer data. However, gathering data is only the first move.
Make the most of it by tailoring customer experiences to the user using email marketing segmentation, targeted advertising, and other resources. A/B testing allows you to see how well your messaging is doing and make adjustments if required.
#5. Ways to Build Loyalty That Lasts
Image Source: Customer Experience Insight
Once you’ve turned leads into customers, it’s important to keep their loyalty. Not only do repeat customers account for 40% of all sales on average, but they can also help generate leads by being brand ambassadors. Building consumer loyalty is the first step toward achieving this aim. Offering customers perks and incentives is a good place to start.
In return for an annual fee, some businesses provide a rewards or points system, while others offer discounts and insider access. Amazon Prime is a well-known example of a business that offers excellent value for money in exchange for an annual membership. It is entirely up to you to determine which model is best for your business.
However, you must have a mechanism for rewarding loyal customers; this is an essential stage in your sales funnel, just as patience is required to increase lead conversions.
Customer loyalty is also built on a foundation of confidence and openness. Your blog posts and help articles are a great way to show your customers that you are invested in their success.
Blogging also aids in the management of the company’s reputation and popularity among potential customers. Make sure the content is updated regularly to represent your company’s latest best practices.
The most successful businesses actively evaluate the efficacy of various tactics at all levels of the sales funnel. Don’t just focus on can website traffic or pleasing current customers. Activating these resources along the sales funnel will help the business acquire and expand customers more effectively.