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5 Ways UX Affects SEO And How To Improve It

The user experience (UX) and user interface (UI) have been important aspects of SEO. User-generated data is also being used by search engines to rank websites on the results page. The following are some of the most common considerations that search engines consider: 

  • Does your website load quickly?
  • Is it mobile-friendly?
  • Do you provide your customers with high-quality content?
  • Is it easy to navigate through your website?

Top search engines like Google and Bing take these and several other aspects into account while rating your website. With that in mind, let’s get started on our article and discover more.

How UX Affects SEO?

Getting the site to the top of the search results requires, without a doubt, applying crucial SEO elements. 

However, in the modern environment, having an amazing user-friendly interface is almost as important as having other variables, and search engines have drastically changed how they rate web pages. 

UX has been a vital component of SEO, according to almost 90% of advertisers.

The user experience has a big effect on the SEO strategy. It affects SEO because they all aim for the same thing. If you’re familiar with the word “search engine optimization,” you’re probably aware that search engines have modified the way they rate websites.

Google, for example, constantly changes its algorithms to ensure that only the highest quality content is delivered to its users.

#1. Page Speed

Image Source: Engage Interactives

One of the main site metrics that impact the user experience and how much Google likes the website is site speed, which we’re all working to get to 99 percent.

The most common design mistakes are not optimizing images and using too much animation and visual effects in main landing pages, which add a lot of JavaScript and CSS.

Do you want to improve the speed of your website? Begin by reducing your HTML, CSS, and JavaScript, and follow all of PageSpeed Insights‘ UX and front-end recommendations.

#2. Ensure Mobile Responsiveness

Image Source: Lithios Apps

For both usability and SEO, mobile responsive design has become a must. Since mobile search now accounts for over 50% of all traffic, pages that are not mobile-responsive risk alienating more than half of their users.

Most savvy UX designers now emphasize mobile-responsive design in all of their ventures.

However, if your website is not mobile-friendly (including tablets and various web browsers), your user experience metrics will suffer on these platforms.

The Google Mobile-friendly Testing tool can be used to test a site’s web responsiveness.

#3. Nail the site navigation

Image Source: Web Designer Depot

A confusing or difficult-to-navigate site menu is a common UX mistake that has a larger influence on your SEO than you would expect.

All sites and computers should be able to access the site navigation. The names of menu items should be simple and concise. For websites with more than 50 posts, avoid using more than two levels of scrolling and try using a search bar.

Making the menu sticky is a best practice for phones.

#4. Make social media share buttons sticky

Image Source: Code Him

Google prefers content that has been shared on social media and can be found across various sources and mediums. Making the social media sharing buttons conveniently available on all sites would be an awesome UX upgrade.

Depending on the design, you can make them sticky or include them in a few spots on the website.

Just remember that social media sharing buttons are an essential growth driver for content-heavy websites, so don’t ignore them. Of course, don’t go overboard, since this can irritate users.

#5. Focus On Quality

Image Source: Cite Ninja

Finally, continue to focus on the overall quality of your website. The speed at which page loads and the ease with which it can be navigated are not the only variables that influence SEO. The consistency of your content, the placement of links, the page structure, design, and fonts all have an impact on your search rankings.


Search engines love user-friendly websites. It’s as simple as that. Every minute you spend enhancing your user experience will pay off in terms of SEO. Start with the above five points and continue to optimize your pages to see your organic search traffic rise month after month.

Author avatar
Arundhati Sensharma