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How Snapchat Ads Are Evolving The Marketing Landscape

If you are keeping your business away from Snapchat Business thinking that it is only for millennials or GenZ then, you’re just keeping your business away from the heights it can easily reach. 

The idea that Snapchat is mainly for teenagers and millennials is refuted by the fact that more than 50% of new daily users are 25 and older. Snapchat users over 25 are joining at a rate that is twice as fast as those under 24.

In essence, Snapchat is a marketer’s paradise. And the majority of brands agree that they ought to use the platform, especially in light of the startling usage and growth statistics. Being on this platform, however, is very different from using it for marketing purposes. As a result, brand adoption has been sluggish, and many marketers are unsure of how to leverage Snapchat.

Therefore, if you’re a marketer whose making use of Snapchat Bussiness then you already stand out from the other marketers as the nuances of Snapchat are much different and in fact, better than that of other social media channels like Facebook or Instagram. 

Snapchat Is Altering The Marketing Landscape In These Significant Ways:

  • Ephemeral Content

Ephemeral Content

The ephemeral element of Snapchat’s user interface is what has driven the app’s growth over the past ten years. With daily views of 18 billion videos and the creation of over 5 billion Snaps, Snapchat presents a substantial advertising potential. 

People swarm to the app because it offers greater control over who sees their posts and for how long, something no other social site can match. Snapchat users don’t need to be concerned about humiliating or cringe-worthy recordings still being available online. Users may create customised material on Snapchat that is intended to be viewed briefly before disappearing even more swiftly.

Also Check: How to Choose the Right Performance Marketing Agency

Ephemeral content on Snapchat can be highly beneficial for marketing by creating a sense of FOMO, building authenticity and trust, encouraging creativity, personalizing content, and increasing virality. By leveraging these benefits, brands can create more engaging and effective marketing campaigns on Snapchat.

Attracting your audience is very easy over Snapchat, you create a long-lasting effect on your users with your seconds-by-gone videos. 

  • AR Lens

Lenses allow brands to engage with Snapchat users by creating fun, interactive experiences that promote brand awareness and increase user engagement. Users can interact with branded lenses by taking selfies or videos using the filter, which can help build a positive brand association.

For example, Mac launched their AR Lense where customers could try on the lipsticks virtually. 

Now think that this is such a great way to promote their brand, as not only do customers come across their brand, but they can get an idea about how the product would look on their face, tempting them to buy the product instantly.

  • Targeted Advertising

Targeted Advertising

Snapchat’s advertising platform allows brands to target their ads based on various factors such as age, gender, location, interests, and more. This means that brands can create more personalized and relevant ads to specific audiences, increasing the chances of users engaging with the ad and potentially leading to higher conversions. And here hiring top performance marketing agencies can help you in the most effective ways.

Snapchat’s targeting options include:

  1. Demographics: Brands can target users based on age, gender, and language.
  2. Location: Brands can target users based on their country, state, city, and even specific neighbourhoods.
  3. Interests: Brands can target users based on their interests, such as sports, music, and travel.
  4. Behaviour: Brands can target users based on their online behaviour, such as their browsing history and purchase history.
  5. Lookalike Audiences: Brands can create custom audiences based on their existing customers or website visitors, and then target users who are similar to those audiences.

Overall, Snapchat’s targeted advertising capabilities allow brands to create more personalized and relevant ads that resonate with their target audience, leading to higher engagement and conversions. By reaching the right users at the right time with the right message, brands can achieve more effective and efficient advertising campaigns. And this is what any top-performing performance marketing company in India would in fact do.

And Therefore…

As you can see, Snapchat’s latest efforts provide countless opportunities. Contact a performance marketing company in India like Buffalo Soldiers, if you need assistance expanding your marketing initiatives to keep up with the trends. With our business expertise, we have developed alongside the landscape of digital marketing and are here to assist you.

We can help businesses to reach and engage with their customers more effectively, leading to increased brand awareness, customer loyalty, and sales. 

Additionally, working with a PPC company in India like Buffalo Soldiers can provide businesses with access to a range of creative and technical services, including graphic design, copywriting, social media management, and data analytics, which can help to ensure that their Snapchat advertising campaigns are as successful as possible.

Get in touch with us right now to modernize your marketing strategies!

Author avatar
Girish Sharma
Another engineer in our platoon who ventured into digital marketing. Apart from thriving in his field, he has a passion to play cricket, loves bikes and of course clubbing. Travelling is another hobby of his and at work you can see him managing client accounts, his boss's expectations seamlessly.