Indian brands are ditching ₹50 lakh ad shoots for AI-generated commercials made in 48 hours. If you’re still booking studio time three months in advance, you’re not being traditional – you’re being obsolete.
Here’s a fun fact that’ll make your traditional ad agency sweat: A company called Kalshi created an NBA Finals commercial using Google Veo 3 for under ₹2,000 (excluding media buy, obviously). The ad reached 20 million viewers during prime time.
Your last TVC? Probably cost ₹40-50 lakhs, took three months, involved seventeen “urgent” client meetings, and reached… well, significantly fewer eyeballs.
Welcome to 2025, where AI-generated ads aren’t just “good enough” – they’re actually good. And Indian brands are catching on faster than you can say “let’s schedule a pre-production meeting.”
Why Indian Brands Are Going All-In on AI Ad Films
Let’s be honest: India’s advertising industry has always been about jugaad (innovation under constraints). We’re the folks who made viral ads on shoestring budgets while our Western counterparts burned millions on Super Bowl spots.
Now, with AI video generators democratizing production, Indian brands are doing what they do best – moving fast and breaking things.
Ready to Create Your First AI-Generated Ad Film?
Let Buffalo Soldiers turn your ideas into scroll-stopping AI commercials — fast, affordable, and creatively unmatched.
The Numbers Don’t Lie (Unlike Some Ad Agencies)
According to recent research, 81% of Indian consumers expect brands to adopt AI by 2024-end – the highest in Asia-Pacific. Meanwhile, 66% of Indian brands are already using AI tools, with another 26% experimenting.
Translation? If you’re not exploring AI-generated commercials yet, you’re in the shrinking minority. And not the cool, contrarian minority. The “still using fax machines” minority.
Real Indian Brands Using AI Video Ads (With Actual Results)
1. Ajio: The Stock Market of Fashion
Ajio created a dramatic, stock-market-themed video ad in just four days using Midjourney and Runway. The result? A high-energy commercial that looked like it had a ₹1 crore budget but cost a fraction of that.
They later partnered with Google to develop a custom AI video generation solution that churns out 100+ social-friendly videos with voiceovers in an hour. The impact? 1.8X scale in cross-selling and upselling, plus 20% incremental conversions.
Buffalo Soldiers has been using similar workflows with Google Veo 3, Midjourney, and Runway to create compelling product showcases that turn heads without emptying wallets.
2. Zee5: From Trailer Graveyard to Content Machine
Zee5’s creative team was drowning in content. They had hundreds of shows, but creating fresh trailers for each one was a logistical nightmare involving editors, deadlines, and existential dread.
Their solution? An AI video editing tool powered by Gemini, integrated with their Google Cloud Platform. Now their marketers can prompt the system and generate broadcast-ready trailers instantly.
At Buffalo Soldiers, we’ve leveraged similar approaches with Freepik and Runway to deliver quick-turnaround social media content. One client needed 50 product videos for an e-commerce launch. Traditional timeline? Three weeks. Our AI-assisted timeline? Three days. The client’s reaction? Priceless.
3. Cadbury: Shah Rukh Khan in Every Kirana Store
Cadbury’s #NotJustCadburyAd campaign with Shah Rukh Khan was brilliant. Using AI facial mapping and machine learning, they enabled small shopkeepers to create personalized ads where SRK seemingly endorsed their specific store by name.
This wasn’t just clever marketing – it was the democratization of celebrity endorsements. Every local shop suddenly had an A-list brand ambassador.
4. Zepto: Quick Commerce Meets Quick Creation
Zepto used Google AI-powered video ads to showcase their 10-minute delivery promise. The speed of their service matched the speed of their content creation – a beautiful symmetry that traditional production houses simply can’t match.
The AI Ad Film Toolkit: What Buffalo Soldiers Uses (And You Should Too)
Let’s talk tools. Because if you’re going to join the AI advertising revolution, you need to know your weapons.
Google Veo 3: The Game-Changer
Veo 3 is Google’s latest AI video generation model, and it’s absurdly powerful. Unlike its predecessors (looking at you, Sora), Veo 3 generates native audio – dialogue, sound effects, background music – all synchronized with the video.
Buffalo Soldiers has been testing Veo 3 extensively through Google Flow, and the results are genuinely impressive. We’ve created product demos, brand narratives, and even full 30-second spots that would’ve required a full crew just months ago.
Best for: Creating professional ads with dialogue and synchronized audio
Learning curve: Moderate (prompt engineering is an art)
Cost: $250/month for AI Ultra plan (₹20,000 approx)
Runway: The Swiss Army Knife
Runway has become the go-to for AI video production among creative professionals. Its Gen-3 model handles everything from text-to-video to video-to-video transformations.
At Buffalo Soldiers, we use Runway for quick iterations, style transfers, and creating variations of existing footage. Need your product shot in five different environments? Runway’s got you covered in minutes, not days.
Best for: Quick iterations, style variations, extending footage
Learning curve: Low to moderate
Cost: Starts at $12/month
Midjourney: The Visual Maestro
While technically an image generator, Midjourney has become essential to our AI ad-creation workflow. We use it to create storyboards, generate brand assets, and develop visual concepts before moving to video.
The quality is so good that several of our clients have used Midjourney outputs directly in print campaigns.
Best for: Storyboarding, concept art, print ads
Learning curve: Low
Cost: $10-60/month depending on plan
Freepik: The Budget-Friendly Powerhouse
Freepik’s AI video generator is surprisingly capable for its price point. At Buffalo Soldiers, we use it for social media content, quick product demos, and when clients need volume over ultra-premium quality.
Best for: Social media content, batch production
Learning curve: Very low
Cost: Starting at $9/month
SUNO: The Audio Wizard
Need a custom jingle? Original background music? SUNO creates original music from text prompts. We’ve used it for everything from product launch themes to podcast intros.
Best for: Custom music, jingles, background scores
Learning curve: Very low
Cost: Free tier available, paid plans from $8/month
ElevenLabs: The Voice Artist
ElevenLabs creates hyper-realistic AI voiceovers in multiple languages and accents. At Buffalo Soldiers, we use it for Hindi, English, and regional language voiceovers that sound genuinely human.
The days of expensive voice artists for every script revision are over. (Sorry, not sorry.)
Best for: Voiceovers, dubbing, multi-language content
Learning curve: Very low
Cost: Starting at $5/month
The Buffalo Soldiers Workflow: From Brief to Broadcast in 48 Hours
Here’s how we typically work on an AI-generated ad film project:
Day 1: Concept & Creation
- Hour 1-2: Client brief and concept development
- Hour 3-4: Storyboarding with Midjourney
- Hour 5-8: Video generation with Veo 3 or Runway
- Hour 9-10: Music creation with SUNO
- Hour 11-12: Voiceover with ElevenLabs
Day 2: Polish & Deliver
- Hour 1-4: Editing, refinement, client feedback
- Hour 5-8: Final revisions and export in multiple formats
Total time? 20 hours of actual work, spread across 48 hours to account for rendering and client reviews. Try doing that with traditional production.
The Elephant in the Edit Suite: What About Quality?
“But Ashish,” you’re thinking, “surely AI can’t match a real film crew?”
Here’s the uncomfortable truth: For 80% of social media ads, performance marketing videos, and quick-turnaround content, AI is already good enough. And “good enough” at 5% of the cost is actually excellent.
Are we replacing Wes Anderson? No. Can we create a scroll-stopping Instagram ad that drives conversions? Absolutely.
At Buffalo Soldiers, we’ve tested AI-generated ads against traditionally produced content in actual campaigns. The engagement rates? Statistically identical. The production costs? Wildly different.
The Skills Gap: Why Most Agencies Are Panicking
Here’s what most traditional agencies missed: AI video generation isn’t about replacing creativity – it’s about amplifying it. But it requires new skills:
- Prompt Engineering: Writing effective prompts is part copywriting, part technical specification, part voodoo magic.
- AI Literacy: Understanding what each tool can and can’t do, and which tool fits which use case.
- Rapid Iteration: The traditional “get it right in one shot” mentality doesn’t work. AI rewards experimentation.
- Post-Production: AI generates raw material. Good editors still make it sing.
Buffalo Soldiers has invested heavily in upskilling our team on these tools. The result? We’re booking projects that traditional agencies can’t even quote competitively on.
Low-Hanging SEO Keywords You Should Care About
If you’re in the AI advertising India space, these are the keywords with growing search volume:
- AI generated ads India (500+ monthly searches, low competition)
- AI video ads (2,000+ searches, medium competition)
- AI commercial maker (800+ searches, low competition)
- Google Veo ads (300+ searches, low competition)
- AI ad creation (1,200+ searches, medium competition)
- AI video production India (400+ searches, low competition)
- how to make AI ads (1,500+ searches, medium competition)
Smart brands are creating content around these terms now, before the competition gets fierce.
The Ethical Concerns (Yes, We’re Going There)
Let’s address the elephant: Is AI replacing jobs? Yes. Is that terrible? It’s complicated.
Traditional production roles are evolving. The best lighting technicians are becoming AI lighting prompters. Smart directors are becoming AI directors. Voice artists who adapt thrive – those who don’t don’t.
At Buffalo Soldiers, we’re transparent with clients about our process. All our AI-generated content is clearly labeled. We believe in responsible AI use – which means better results, not deceptive practices.
What This Means for Your Brand (Spoiler: Act Now or Regret Later)
The AI-generated commercial train has left the station. Indian brands that embrace this tech now will have a 12-18 month advantage over those who wait.
Consider this: Ajio’s AI solution created cross-selling opportunities at 1.8X scale. Zee5 eliminated creative bottlenecks entirely. Cadbury democratized celebrity endorsements.
What could your brand do with faster, cheaper, more experimental content creation?
The Buffalo Soldiers Advantage
Here’s where the shameless plug comes in (but it’s a good one, promise).
Buffalo Soldiers isn’t just another agency jumping on the AI bandwagon. We’ve been experimenting with these tools since they were barely usable. We’ve made the mistakes, learned the limitations, and figured out the workflows.
Our team has created AI-generated content for:
- E-commerce brands needing 100+ product videos monthly
- Startups launching on shoestring budgets
- Established brands testing new markets
- Social media campaigns requiring rapid iteration
We use Google Veo 3, Flow, Midjourney, Runway, Freepik, SUNO, and ElevenLabs, not because they’re trendy, but because they deliver results.
And Therefore…
Look, traditional advertising isn’t dead. But it’s definitely on life support, hooked up to a very expensive IV drip that your CFO keeps eyeing suspiciously.
The future of AI ad films in India is here. It’s fast, it’s affordable, and it’s actually working for brands that have the courage to try.
The question isn’t whether AI will transform advertising – it already has. The question is whether you’ll be early enough to reap the benefits or late enough to pay the premium when everyone else catches up.
Buffalo Soldiers is ready to bring your brand into the AI advertising future. Whether you need a single Instagram ad or a complete social media campaign, we’ve got the tools, skills, and sarcasm to make it happen.
