Regardless of their market or specialty, every company wants their website to have a positive user experience. A website that delights new or returning visitors is more likely to succeed than one that does not. You can’t afford to ignore the value of page load speed as your customers’ online behavior evolves.
Let’s look at 5 areas of your website that could be sluggish and need to be sped up, as well as some useful tips about how to do so:
#1. Minimize Server Response Time
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The amount of traffic you get, the services each webpage uses, the tools your server uses, and the hosting solution you use all influence your server response time.
Look for and address performance issues like sluggish database requests, slow routing, or a lack of enough memory to increase the server response time. The ideal server response time is less than 200 milliseconds.
- Improve the performance of your database.
- Make use of a content delivery network (CDN).
- Maintain WordPress, Plugins, and Themes.
- Reduce the number of queries.
- Make use of a premium DNS service.
#2. Reduce Redirects
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Redirects are a tricky business. On the one hand, they guide your website visitors to the appropriate sites. The method of submitting them, on the other hand, makes your website load slower than it otherwise would.
Given that consumers abandon websites that take longer than 2-3 seconds to launch, making so many redirects is a serious issue. Especially if you’re a small business owner who’s still having trouble getting visitors to your website.
- The first thing to remember is to never establish unessential redirects purposely.
- Make sure the top-level domain (TLD) only needs one redirection to resolve.
#3. Optimize Mobile-Specific Speed
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Mobile browsers are not the same as desktop browsers. They also have less stable links and slower processors. Because of these factors, it’s important to look at your site’s page load times from a worst-case mobile perspective to see if there are specific opportunities for change.
Page speed (or the time it takes for your website to load) is an important factor in mobile search engine optimization (SEO). Not only does web success affect search results, but it also affects the user’s mobile experience.
Round trip queries, render-blocking, lazy-loading, compression, caching, and the Accelerated Mobile Page HTML (AMP-HTML) code options are all part of optimizing page speed for mobile.
- Measure round-trip times meticulously.
- Above-the-fold content should be loaded first, followed by below-the-fold content.
- HTML files should have JS at the bottom and CSS at the top.
#4. Optimize Images
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Make sure your image files are the right size, in the right file format, and compressed for the website.
Build a template for photos that you use regularly on your websites, such as buttons and icons, using CSS sprites. CSS sprites merge your images into a single big image that loads all at once (resulting in fewer HTTP requests) and then displays only the parts you want to show. This means you save load time by not requiring users to wait for several images to load.
- Image compression will help you save even more space.
- Use a Content Delivery Network (CDN) to deliver your images and other content.
- Configure Browser Caching for Your Website.
#5. Choose The Right Host
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New website owners often opt for the cheapest hosting service available. Although this may be sufficient at first, as you begin to receive more traffic, you will most likely need to upgrade. Don’t scrimp on your host; find someone you can rely on. The host you choose for your website has a high impact on the website speed.
The hosting provider’s servers will eventually decide how quickly or slowly your website loads in the browser.
- Reduce the number of HTTP requests.
- Combine and minify media.
- Reduce the time it takes to get to the first byte.
Getting your website speed to where you want it to be is a difficult task, but it can have a huge effect on the overall success of your website.
Spend some time going through the site’s speed test reports and searching for the problems that are causing the most glitches. Concentrate on the high-impact aspects and take the measures required to improve them.