Buffalo Soldiers Digital LLP
91 SpringBoard, C2, Sector 1,
Noida, Uttar Pradesh
India 201301
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June 2020

Mahindra University

VIRTUAL LAUNCH OF MAHINDRA UNIVERSITY

Mahindra University was launching at the height of the COVID-19 pandemic in 2020 when the world had moved to #WorkFromHome. Buffalo Soldiers created a digital experience and campaign following their motto of creating Global Thinkers, Engaged Leaders. The #TechUBeyond campaign re-defined how the story to re-imagine higher education can be told.

Task

Create an integrated digital campaign to launch Mahindra University with a virtual event of more than 50,000 people

  • Digital Experience

    Digital Advertising, Virtual Event, Social Media

  • Video & Production

    3D Brand Film, Logo Reveal, Campus Tour

  • Client

    Mahindra Group