VIRTUAL LAUNCH OF MAHINDRA UNIVERSITY
Mahindra University was launching at the height of the COVID-19 pandemic in 2020 when the world had moved to #WorkFromHome. Buffalo Soldiers created a digital experience and campaign following their motto of creating Global Thinkers, Engaged Leaders. The #TechUBeyond campaign re-defined how the story to re-imagine higher education can be told.
Create an integrated digital campaign to launch Mahindra University with a virtual event of more than 50,000 people