Keeping up with the growth of a brand’s Instagram account is exhausting. Between posting photos and videos, keeping track of your followers, and managing your comments and DM’s, it’s nearly impossible to do everything at once! It can feel like a never-ending cycle. But that doesn’t mean you have to settle for low engagement on your posts. Getting more Instagram engagement is beneficial for any brand because it shows that people care about what you post.
Top 10 Tips to Get Maximum Instagram Engagement
Don’t miss any tips if you really want to get maximum engagement to your Instagram posts and reels.
1. Keep your Instagram bio up to date
Your Instagram bio is the first thing anyone sees when they visit your page. Make sure the information in your bio is up to date and accurate. If you change your business name or steer away from a specific niche, you can update the information in your bio.
Also, ensure to add your brand name, website, and Instagram handles to your bio. It will help with click-through rates to your website when someone clicks on your Instagram handle.
2. Add a call-to-action in your bio
A call-to-action is a phrase that directs your followers to take some action. Adding a call-to-action to your bio will prompt your followers to engage with your page. Try adding a call-to-action at the end of your bio, like, “Tag a friend who could use this advice!”
Instagram is a visual platform, so adding a call-to-action in the form of a photo is an easy way to get people to engage with your page.
3. Add filters and make your photos look great
Instagram has a selection of premade filters that you can use to edit your photos. Filters change the aesthetic of a photo, giving you a ton of options to choose from. Some filters are better for specific images than others.
Experiment with the different filters to see which ones you like the best. If you have a photo editing app on your phone, you can easily add filters to your photos.
4. Leverage hashtags
Hashtags are a great way to increase the reach of your posts, but they also help with engagement. When you add hashtags to your posts, you want to make sure you are using relevant hashtags related to your brand and posts. Using a ton of hashtags, especially unrelated ones, is spammy and will likely decrease your engagement.
5. Pay for promotion
You can pay for your posts to show up higher in your followers’ feeds and get more engagement. Instagram recently started testing a new feature called Boost Posts that lets you pay to increase the reach of one or more of your posts. It’s as simple as hitting “boost” in the Instagram app, choosing how much you want to spend, and then selecting the posts you want to promote.
Paying for promotion is only beneficial, though, if you have the right post, to begin with. Make sure the content you’re promoting is something your followers will find interesting. You don’t want to pay to promote posts that aren’t getting engagement – because promoting posts that don’t get any attention will only bring your engagement numbers lower.
6. Be consistent with the times you post
One of the best tips to increase Instagram engagement. Posting at the same times each week is a great way to get your followers used to your posting schedule. This consistency can help boost your engagement. People are more likely to engage with your posts if you have a consistent posting schedule and they know when to expect your posts.
Keep in mind that you can change the times you post, but once you start posting consistently, your followers will expect you to stick to it. You can adjust your posting schedule if something comes up that you can’t avoid, and you need to take a break from posting, but don’t change your posting schedule too often.
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7. Ask your current followers to engage
When you are getting low engagement on your posts, you can ask your followers to engage by tagging them in your posts. You can either tag a single person in one of your posts or can use the other person tagging feature to tag multiple people in your posts. When you tag someone in one of your posts, the notification will pop up in their notifications. It can give you extra engagement and let your followers know they can interact with your posts.
If you tag someone in a post, you can also ask them a question that you want your followers to answer. For example, if you post a photo about what your followers should do if they are feeling stuck in their careers, you can tag a friend who could benefit from this advice and ask them “What do you think you should do in this situation?”
8. Check your analytics to see what’s working for you
Analyzing the data on your posts is a great way to see what is working for your Instagram account. You can go to your account on Instagram and click “Insights” in the top right-hand corner to see information on your account.
It will show you information about your followers, such as their age and gender breakdown, as well as information about your posts, like the number of people who saw your posts, the amount of time they spent looking at your page, and the number of people who clicked on your link in your bio. You can use this data to see what types of posts get the most engagement, and you can also use it to make sure that you aren’t posting too much.
9. Get to know your followers better
Engagement isn’t something you can start doing and expect to see results right away. It takes time to increase your engagement, and you must do it right. Getting more engagement on your posts requires you to know your followers better and see what they respond to the most.
10. Use More Videos
A video is aesthetically beautiful as well as engaging. In fact, video postings receive 38% higher interaction than photographs.
There are several tools available to let you combine sequences, add music or text, and download a free or paid video editing package. Although InShot and Magisto are good options, there are hundreds more on our list of the best Instagram apps for business.
Instagram is the most used social media platform out there, and if you’re not leveraging its social presence to enhance your business, you’re definitely missing out.
These 10 tips to increase Instagram engagement are sector agnostic and if implemented correctly can reap the rewards you’re looking for.
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