When was the last time you watched Beauty and the Beast? If you have, it’s going to come in handy real soon. Remember the Belle Song, wherein the entire town knew each other and also had just one person selling bread, another seafood, and a florist, unfortunately, the reality is not so similar.
You are fighting for your brand’s visibility in a cluttered market with potential customers strewn across the web. Now if you are a brand looking to delve into hyperlocal social media marketing or looking for a social media marketing agency in Toronto, then march on to see what we have in store for you!
Quality over Quantity!
As a consumer, you have always sworn by this statement, but why not as a business owner? There’s a common assumption in social media marketing, i.e, the more people you reach, the better it is for your business. And while sometimes it might hold true, you also need to identify the quality of the accounts you reach – if they’re not even on the radar to buy from you then what’s the point?
First Day of going hyperlocal
Going hyperlocal is very similar to your mom packing lunch for you, writing notes to strangers, and passing it on, to have a specific go-to-deli that is family-run. It is all about building that community, connecting with people around you, and letting them know they’re cared for.
The next step is to understand where to meet your audiences. Not all social media platforms are unchartered territory waiting for you to reach your full potential, some work, and others don’t. No one’s looking for nut butter on Twitter, but they are on WhatsApp community groups and Instagram under a fitness influencer’s reel. Channelize your time and energy in the right social media marketing services to see results – at the end of the day, ‘Time is money’.
Did you spot this?
We all know about Instagram, Facebook, YouTube, LinkedIn, Snapchat, etc. when we talk about social media but what about the youngest kid on the block?
Google Maps.
We kid you not, but it is a type of social media if it asks you to write reviews, post pictures, and gives you a 360° street view. It also tells you the latest things to do around you, and it is your go-to app when finding a ‘cafe near me’ for your date who you met online or a ‘gas station near me’ when you’re running low on fuel during a country-wide road trip.
Google Maps is where your consumers actually come looking for you, ripe to make that transaction along with this you still have tools by Meta to change your target locations for ad campaigns geographically. Now that we’ve let you in on this secret, all you need is to find a social media marketing company in Toronto and tell them to shoot for the stars for you, but before that, let’s look at how other brands capitalize on going hyperlocal.
Global Standards of Hyperlocal
Furniture pioneer IKEA and fast fashion giant H&M joined hands to open a first-of-its-kind hyperlocal store in west London showcasing products from creators based or settled in London or within a 100-km radius of London.
While this is to support local talent, they also promise to provide mentorship and business guidance for the chosen businesses. While this store could fit in any city of the world, the idea is the antithesis of a corporation, it is going back to the roots and supporting the community.
On the other hand, going hyperlocal could mean something as simple as this deli’s advertising aimed to raise awareness about the rising retail rent in New York. Jesse’s Deli in Brooklyn, NYC faces a pensive future when their rent went from $4,000 to $10,000. To raise their voices against the same, they put up posters across the store pricing everything 2 and a half times the norm, a nod towards the rent hike.
The copy was smart to paint a futuristic picture where the Deli would eventually be replaced by a hip-modern cafe, selling potato chips as kettle crisps and bacon as brunch meat. Hyperlocal social media marketing 101.
This overnight marketing initiative since then garnered a lot of viewership while starting genuine conversations around Small Business Jobs Survival Act, a bill created to help local businesses navigate commercial lease renewals more fairly.
While the future remains uncertain for Jesse’s Deli, this has solidified the relationship between the business and the community.
And Therefore…
While we understand you might not have the budget to open a hyperlocal experience store, we do have the wits to create a similar effect digitally.
We’re Buffalo Soldiers, a full-service creative agency, and we offer bespoke social media marketing services that can not only help you with social media marketing but also create and execute a well-rounded campaign that speaks volumes about your brand going hyperlocal. We’re a tribe of storytellers, data-divers, hustlers, and of Gen-Z’s – our dreams are big, and so are the ones we see for you.
Reach out to us for a free consultation. We will assist you with creating a hyperlocal social media marketing strategy that aligns with your brand and its goals.
