Have a concise idea of what you want from your particular video. The better the brief you give to the company or agency you hire, the better the outcome will be. You have to understand that their idea of the brand stems thoroughly from what you will tell them.
What does their track record look like? Have they handled a client such as yourself before? If you’re a small business owner, will they be able to give you the attention that you need, or will you cast aside? What kind of work have they done? Have they done work similar to what you want? Do they have the capacity or capability to deliver the project that you are seeking?
Money talks, and if you’re aspirations of what the video should be doesn’t match the budget set – then it’s time to come back to reality. Of course, we all want the best bang for our buck – but we also have to be sensible enough to understand the nuances behind video production.
Similar to the first point, having a detailed discussion entails understanding the company you would be hiring. You have to be comfortable with the agency working with you. You should feel that your input and idea of the project are getting incorporated into the final product – for that having a detailed discussion about the vision of the project is a must.
You should be informed about the video production service industry before trying to find one.
Ask, ask and ask. A video production agency in India wouldn’t shy away from answering any of these questions.
It’s all well and good if the company matches your vibe, your idea, and everything you want but can’t deliver the damn project on time. This particular issue is prevalent in such an industry, that’s why having a clear timeline of the entire process is vital before locking down on an agency.
As Shahrukh Khan used a chair as a reference for trying different things before finding the right one in Dear Zindagi, it’s important to compare options. Don’t fall in love with the first option and have the openness to exploring other alternatives.