If you have an idea of what kind of video you want, it’s essential to hire the right people. It’s not enough for them to be good at their job—they need to be able to do what your project requires in terms of style and budget.
Before anything else, make sure they’re well-known in their field. A good reputation means that other people have worked with them before and were happy with the results. This reduces your risk while making sure they can deliver on time and within budget.
If they can’t show off their best work when pitching themselves, then how can you trust them to deliver on yours? Check out their past work by reading reviews online or asking friends who’ve used them before if there are any concerns about quality control or reliability (and don’t hesitate to ask any questions).