The Magical Impact Of Data Science On The SEO Of Your Page

by Arundhati Sensharma

Apr 14, 2021

Data Science is a magical element that, when added to any field, can do wonders. 

Data Science SEO is the future of SEO. By the end of 2020, most of us already know the various SEO tactics to make our site rank higher in search results. In 2021, it’s prime time we should move towards SEO Data Science to remain at the top. Want to outrank your competitors? Use SEO Data Science and see the magic!

What is Data Science? 

Image Source: Search Engine Land

Data science is all about analyzing lots and lots of raw data to gain useful insights to predict the future by the use of several procedures, algorithms, and techniques. Data Science is an interdisciplinary field that uses Mathematics, Statistics, Computer Science, and Business knowledge. Data Science is one of the most sought-after career paths in 2021. 

 

What is SEO Data Science?

Image Source: SmartData Collective

You might have guessed what SEO Data Science is all about. Yes, it is all about applying Data Science algorithms and procedures to gain insights on what people are looking for on the internet and use this data to predict the upcoming trends and changes in Google algorithms. By having an estimation about the upcoming trends and algorithm changes, it will be way easier for us to optimize our sites under the customers’ needs and change our keywords as per the upcoming trends to improve and maintain their search rank

 

How to use Data Science for SEO?

Image Source: Knowledge Hut

Data Science works on lots of data. You first need to gather a lot of data from various sources. So our very first step is to gather data.

Step 1. Gather Data

You can find data everywhere, but not all sources are reliable. Choose your sources wisely. Take help from the internet to find reliable sources and gather as much data as you can regarding your niche, keywords you use, site speed, and anything else that you think can be helpful. Also, gather data regarding changes in Google policies and algorithms in the past years. Gathering large amounts of data can take time, but that’s all that we’ll be working on. 

The tools that you can use for gathering data:

 

Step 2. Analyze the gathered data by using the Holistic approach

Image Source: SmartData Collective

Once you have gathered enough data, it’s time to apply Data Science. Keep one thing in mind that everything is somehow interconnected. You need to understand that connection by analysis and estimation. We call this the Holistic approach. Take help from all the stats and graphs you have gathered to form newer ones with increased fields that can show the future trends. Combine everything to gain knowledge and plan your next steps carefully. We recommend you to take a Data Science course to know its whereabouts and how to do it. Also, you can hire a Data Scientist to help you out with all this.

 

Step 3. Produce and Implement

Now that you have an idea about the future trends, it’s time to look at your product/content and the SEO of your page. Make sure your product/content fulfills the demand of people in the future and applies to the upcoming trends. The end product of your business must satisfy the customers’ needs, otherwise applying all this Data Science will be just a waste of time. 

The next thing to do is to Implement. Implement the SEO strategies that you can come up with after going through all the procedures of Data Science. Change everything that is not relevant to the upcoming trends. 

Step 4. Visualize with Data Science

Data Visualization through data science

Image Source: Elegant Themes

Excel Sheets are too boring. Use Data Science to visualize the impact of your new SEO strategies on the search rank of your website. Visualization gives us a quick insight into what is happening. It allows us to determine where the trends might turn in the coming days. Visualization is vital, and it is possible through Data Science. 

Step 4. Test and Analyse Again!

This entire process is a cycle. Keep gathering the result data from implementing Data Science in SEO of your website and compare it with the previous results that you got without applying Data Science. Go for A/B Testing.

A/B Testing

A/B Testing

Image Source: Optimizely

It’s a way of testing any new strategy or update in software by comparing two variations of your product. We recommend you to apply your new SEO strategies to one variant while keeping the other one untouched to see the difference Data Science has made. 

 

Conclusion

There are innumerous things that Data Science can do for your business. It can take the SEO of your website to the next level and most importantly, give you enough knowledge about the upcoming trends so that you can prepare for the challenges beforehand and remain a few steps ahead of your competitors! 

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