The year 2020 rolled out with the intent of testing the human spirit. It was a year filled with despair and struggle. And struggle we did, not just our governments and businesses but the people running them too. However, despite the hardships, companies came up with brilliant and captivating advertising campaigns.
Companies were quick to turn the tide and use this as a year of reflection and growth. We all saw the same philosophy in their advertising campaigns. All of them were influential and captivating. Some raised social awareness through their marketing campaigns, while others banked in on silliness.
Say what you will though, the campaigns sure were successful at reaching a wide audience while also lifting everyone’s spirits.
If you happened to miss out on any of them or want to take a few notes from them, here’s a list of the five best advertising campaigns in 2020.
Swiggy’s #VoiceofHunger Campaign
Swiggy has always built a name for its influential advertising campaigns. Their 2020 #VoiceOfHunger campaign was equal parts silly and fun. It was their most successful campaign of the year.
The campaign was mostly promoted on Instagram. Instagram had recently released a new feature of sending voice notes on your DMs. Swiggy was quick to jump on the wagon and capitalize on the opportunity. Users had to send voice notes to Swiggy and ensure that the shape of the soundwave resembled the shape of some dish like kebab, shawarma, fish, etc.
Winners were entitled to win Swiggy vouchers for a whole year. People participated in the challenge in huge numbers. Swiggy got over 150k DMs in just the first 10 days of the challenge.
Nike’s You Can’t Stop Us Campaign
Nike is known for having socially poignant messages. The third video from their ‘You Can’t Stop Us’ campaign, is a beautiful and enthralling montage that also showcases an impressive feat in editing.
The video which has been made by researching and reviewing 4000 clips of footage has gained 59 million views on YouTube since its launch on July 30th.
The video talks about inclusion and pushing for change during the pandemic when tons of gyms and stadiums have remained closed. It features 53 athletes and 24 different kinds of sports. It hits home Nike’s approach of not just calling for change, but spearheading too.
Burger King’s Moldy Whopper Campaign
Source: Burger King
Burger King’s Mildly Whooper Campaign was created to increase awareness about the steps Burger King was taking to increase all kinds of additives and preservatives from its food by the end of the year.
It was in direct response to a photo that was circulating online of a 20-year-old McDonald’s burger which hardly had any mold on it.
On 30th March the fast-food giant released a time-lapse video of its signature sandwich, the Whopper. In the video we see the sandwich getting decomposed over a period of 34 days.
Around 50,000 people expressed their disgust Burger King’s social media on the first day of the campaign. The video has since gotten 2.3 million views on YouTube and the hashtag has over 21 Million impressions.
Ariel’s #ShareTheLoad Campaign
Source: Share The Load | Ariel
Ariel built upon the popularity of the ‘Share the Load’ campaign by making another earnest video that was sure to tug your heartstrings, impressing us all once again.
The video features a working mom who has a daughter and husband. She does all the chores in the house, from getting her daughter ready to school to making meals and doing the laundry. One day while sleeping, the daughter wakes up to realise that her mom is not to be found around the house. So she wakes up her dad and they both go searching for her. They find her near the washing machine, asleep while doing the laundry. The stat of ‘71% of women get less sleep than men due to household chores’ appears on the screen. The husband then asks her to go rest while he does the laundry himself.
The video has gotten around 7.5 million views on YouTube and an immensely positive response.
Hershey’s #ThatsWhatWeSaid Campaign
Hershey’s launched the ‘That’s what we said’ campaign on Valentine’s Day to create brand awareness among its Indian audience, particularly modern couples on Instagram.
They started an Instagram quiz where couples could ask each other 9 different questions and learn something quirky or interesting about each other. It was played on the brand’s Instagram page.
It aimed to showcase distinct flavors Hershey had developed for the Indian subcontinent. The hashtag got a reach of almost 13 Million on Instagram alone with over 17 million impressions. It also increased their profile visits to 50,000+.